Stuart “Chip” Lucas Joins the Iceland Spring and New Leaf Team as the New England Division Manager

Orangeburg, NY, July, 2007 – Skae Beverage International, LLC, the exclusive distributor of New Leaf Beverages, alongside PURE Distribution US, LLC, the exclusive owner of the distribution rights of the Iceland Spring water brand, has announced the hiring of Chip Lucas as their New England Division Manager. Lucas, the former New England Division Manager at AriZona Beverage Company, has been chosen to manage and obtain the targeted growth anticipated for both Iceland Spring and New Leaf Beverages in the New England area.

With over fifteen years in the beverage industry, Lucas has gained experience with such beverage companies as Nantucket Nectars among others. Lucas’ fifteen years of familiarity and relationship acquisition in the New England area allows him to be an asset to the Skae Beverage International, LLC family.

“The packaging is phenomenal,” says Lucas when asked his thoughts on the line of New Leaf teas. “The creative flavor combinations combined with the fresh, clean taste will allow New Leaf to appeal to an incredible amount of consumers. When you note that New Leaf is organically sweetened, all natural, and has no high fructose corn syrup, New Leaf is truly the winner.” “New Leaf is experiencing remarkable growth across the country,” says Eric Skae, Managing Director of Skae Beverage International, LLC. “We welcome Chip Lucas to our team and are confident that under his management New Leaf will experience steady growth in the New England Division.”

“Iceland Spring has such a remarkable and refreshing taste,” says Lucas. “The purity of this product is unmatched. The look is sophisticated and classic, with a shelf presence that shows it Iceland Spring is on another level with a taste to match. These brands compliment each other. Consumers are in search of true quality and we will help them find it in both Iceland Spring and New Leaf.”

“Iceland Spring is fast becoming the bottled water of choice,” says David Lomnitz, Director of Pure Distribution US, LLC.

“Iceland Spring continues to make a great impression not only among consumers, but among trendsetters and tastemakers alike.”

New Leaf is available nationally in fine gourmet, specialty, and health retail store locations. Iceland Spring is available both nationally and internationally in Whole Foods, Vitamin Shoppe, Vitamin World, and Walgreens among other fine gourmet, specialty and health retail locations.

About New Leaf:
New Leaf is an all natural line of green, white and blue teas, organically sweetened with evaporated cane juice. New Leaf is currently available in nine delicious flavors including: White Tea Strawberry, White Tea Tangerine, White Tea Honeydew Melon, White Tea Ginseng and Honey, Green Tea Plum, Green Tea Ginseng, Blue Tea Lemon, Blue Tea Raspberry and Blue Tea Peach.

For further information on New Leaf, please visit

About Iceland Spring: Imported from the mountains of Iceland, Iceland Spring water is the result of water that is naturally filtered through lava rock before resurfacing in intermittent springs. The comparative remoteness of Iceland, its lack of intensive agriculture and heavy industry, and its system of tides and winds that protect it from weather borne pollutants result in a fresh and pure water that cannot be found anywhere else.

For further information on Iceland Spring, please visit

About Skae Beverage International, LLC and PURE Distribution US, LLC:

Skae Beverage International, LLC and PURE Distribution US, LLC are sales and marketing organizations that believe products should reflect purity and nutrition. Developed and founded by Eric Skae, New Leaf beverages are a result of the need to fill a void in the beverage market. PURE Distribution US, LLC is a partnership between David Lomnitz and Eric Skae. PURE Distribution US, LLC holds the exclusive ownership rights for the distribution of the premium imported bottled water, Iceland Spring.