Look Good, Do Good: Nutrisoda® launches 2007 T-shirt Design Contest


@@img1 MINNEAPOLIS, (July 18, 2007) Behold the power of Good: A year ago nutrient-enhanced airforce Nutrisoda – the “Good Soda” – set out to raise funds for a good cause. Now, with the launch of Nutrisoda’s second annual T-Shirt Design Contest, the Look Good, Do Good campaign has become an international celebration of good works, good design, looking good and feeling good.

The contest is good and simple: Submit a T-shirt design featuring airforce Nutrisoda’s iconic airplane logo. The winning design will be produced on edun LIVE t-shirts available for purchase online as part of Nutrisoda’s Look Good, Do Good campaign.

All profits from T-shirt sales will benefit Dress for Success, an international not-for-profit organization that helps disadvantaged women achieve economic independence by providing professional attire, a support network and career development tools.

T-shirt sales will also help to promote trade and provide needed factory jobs in the Sub-Saharan country of Lesotho, where edun LIVE manufactures its shirts from 100% African cotton.

“This year we expect keen competition,” said Joe Heron, president and founder Ardea Beverage Company, creator of airforce Nutrisoda. “We’re reaching out to artists across the country, and as awareness of our brand has grown, designers are eager to partner with us. We believe good design is always a good thing. And it’s even better when you harness it to achieve good things. Style with conscience.”

Good things, too, will come to the contest winner: In addition to seeing his or her design manufactured and offered for sale, the Grand Prize winner will also receive a weekend getaway in San Francisco or Washington, DC courtesy of American Airlines, including accommodations at a Kimpton Hotel; a one-of-a-kind silk-screened canvas artwork of the design, created by New York artist Daniel Dens; 100 of the winning t-shirts to pass out to family and friends; and a 24-pack of Nutrisoda each month for a year.

The Second Prize winner will receive an Epiphone Guitar, a Bliss Lau fashion accessory prize pack and one 24-pack of Nutrisoda each month for a year. Third Prize and Popular Vote winners will each receive a 24-pack of Nutrisoda every month for a year. And 1 in 20 entries will win a free 24-pack of Nutrisoda. Full contest and prize details can be found at www.nutrisoda.com/tshirt.

All designs must be submitted online at Nutrisoda and will be accepted until December 31, 2007.  Voting will take place until January 7, 2008. All entries will be reviewed by an esteemed panel of judges, and winners will be determined based on a combination of popular vote and judges’ picks, and announced on January 15, 2008.

“When you drink Nutrisoda, you’re being good to yourself. And working together, we can do good things for others,” said Maile Buker, vice president of marketing and strategy for Ardea Beverage Company. “That’s the essence of the Good Soda: not only good tasting and good for you, but committed to helping people look good, feel good, and do good.”

About airforce Nutrisoda: Introduced in 2004, airforce Nutrisoda, targets on-the-go, nutritionally-aware people who enjoy new experiences and discovering new products.

All 8 Nutrisoda varieties offer meaningful levels of leading-edge nutrients, natural fruit flavors, natural colors and water filtered 4x for extra purity and a light, crisp effervescence.

Just as important as what’s in each can is what’s not. Whether you choose Immune, Renew, Radiant, Calm, Focus, Flex, Energize or Slender, Nutrisodas have zero sugar, zero aspartame, zero sodium, and zero to few calories. All in all, intelligent refreshment.

Airforce Nutrisodas are available nationwide at select retail stores, fine grocers, national airports, hotels, cruise lines, restaurants, clubs, spa locations, schools, colleges and online. With a strong commitment to social and environmental causes, airforce Nutrisoda is good for you, tastes good, looks good, and does good. Call us the Good Soda.

About Ardea Beverage Company: The Ardea Beverage Company is dedicated to the development and marketing of nutrient-enhanced sodas that deliver a health and wellness benefit in a safe, delicious and convenient format. The company is based in Minneapolis, Minnesota.

For more information and to access high-resolution digital photos to accompany this story, please visit www.nutrisoda.com.