BURN Energy Drink Reformulates Stronger Product Line


@@img1 Greensboro, NC – August 30, 2007 – BURN Energy Drink relaunched its original 16oz formula increasing caffeine to 199mg per can. “BURN was already stronger than the other national brands, but we wanted to defnitively offer the consumers the best boost around,” said Tyler Benedict, founder of Source Beverages. “It still has the same awesome citrus/tropical flavor and all the vitamins, but now it’s about 25% stronger than Monster and Rockstar’s original formulas.”

The caffeine was increased to 199mg from 175mg per can from a combination of pure caffeine and guarana extract. “Unlike some of our competitors, we use standardized Guarana extracts, so the caffeine level is consistent in each can,” Benedict said. “We want our customers to know what they’re drinking, and they rely on BURN to give them the same boost every time. It’s all labeled very clearly on the can.” In addition to the caffeine, BURN 16oz contains the same patented version of Arginine contained in professional bodybuilding supplements. It uses the same sugars as professional sports drinks (sucrose / glucose) and adds potassium as an electrolyte. “BURN was formulated with athletes in mind to deliver the right kind of energy to maximize performance,” says Benedict.

The reformulated BURN 16oz started shipping along with their new Sugar-Free BURN 16oz in late July. The sugar-free version has 203mg total caffeine per can from pure caffeine, guarana and green tea extract. Combined, BURN’s 16oz products offer some of the strongest energy drinks on the market while maintaining a healthy blend of vitamins, electrolytes, amino acids and never any high fructose corn syrup.

About Source®

Source Beverages was founded by Tyler Benedict in October 1998 with the goal of producing the healthiest, best tasting and most effective beverages on the planet. While touring the US racing the NORBA Pro Mountain Bike series, Tyler was dissatis?ed with any other sports energy drinks available. After years of testing and sampling, BURN was born to give people everywhere the healthy energy they needed to do what was important to them…it’s what we call "energy for the good life!"

Launched in February 2002 The original BURN 8.4oz is about 50% stronger than the competition while offering more vitamins and antioxidants with extremely low sodium. Zero-carb Sugar Free BURN 8.4oz was named Best New Product of 2004 by Stagnitos New Products Magazine. With or without the carbs, BURN delivers a refreshing citrus/tropical blend of caffeine, guarana, ginseng, taurine, vitamins B-6 and B-12, and antioxidants A, C and E in every can. BURN never, ever contains high fructose corn syrup. 16oz BURN was created to take performance to the next level. The original BURN 16oz contains about 25% more caffeine than Monster and Rockstar’s original formulas and more vitamins. The 16oz Sugar-Free was built from the ground up to meet the needs of low-carb consumers with EGCG (from Green Tea Extract), Calcium and Caffeine to help boost the metabolism and burn calories. It gives a whole new meaning to the term "Energy to Burn!" BURN is available nationally in convenience stores, bike shops, grocery, gyms and online.

For more info please visit http://www.sourcedrinks.com.