HOUSTON (September 24, 2007) – Coca-Cola North America announced today the addition of new Minute Maid® Pomegranate Blueberry Flavored 100% fruit juice blend to its line of Minute Maid Enhanced Juices.
Demonstrating a continued focus on the health-conscious shopper, the Minute Maid Enhanced Juice line offers 100% juices and 100% juice blends designed and nutritionally enhanced to meet consumers’ health needs. In addition to new Minute Maid Pomegranate Blueberry, the line includes Minute Maid Multi-Vitamin, Minute Maid Active™ and Minute Maid Heart Wise®.
- Choline and B12 — play a role in brain and nervous system signals,
- antioxidant Vitamin E — helps shield the Omega-3s in the brain from free radicals
- antioxidant Vitamin C – is highly concentrated in brain nerve endings
The Minute Maid Enhanced Juices launch is supported in 2007 with a fully integrated marketing program that includes national print and television advertising, point-of-purchase displays, an interactive Web site, public relations and national in-store sampling programs.