CINCINNATI, Oct. 8 /PRNewswire/ — The Sunny Delight Beverages Co. (SDBC) signed a licensing agreement with Kraft Foods Inc. to produce and market Kraft’s Crystal Light ready-to-drink bottled beverages through most distribution channels in the U.S. Kraft Foodservice will continue to sell Crystal Light ready-to-drink beverages to their normal outlets, for example, college cafeterias, offices and vending machines. Kraft also will continue to manufacture and sell the powdered versions of Crystal Light. Terms of the agreement were not disclosed.
“Beverages are our sole focus and area of expertise. This agreement is consistent with our commitment to offer consumers more wholesome beverages and will further help us build scale in single serve bottle sales,” said Billy Cyr, SDBC CEO. “Crystal Light has long been associated with a healthy lifestyle and is a great tasting way to gain the benefits of water with only five added calories per serving.”
The Crystal Light ready-to-drink bottled beverages are being manufactured at a SDBC plant in Littleton, MA.
About the Sunny Delight Beverages Co.
Sunny Delight Beverages Co., based in Cincinnati, OH, is a leading producer of juice-based drinks in North America and Western Europe. The company is dedicated to helping Moms improve the vitality of their families by creating and marketing more wholesome beverages. Privately held, the company’s brands include SunnyD citrus punch, Elations, Fruit Simple fruit smoothies, Fruit20 flavored waters and VeryFine 100% juices and juice drinks. Please visit http://www.sunnyd.com/ for information about the company and its brands.