Kronik Energy Partners with Supercross BMX


@@img1 February 2008 – Kronik Energy has partnered with Supercross BMX, a leading manufacturer and seller of complete bicycles, components and soft goods targeted towards the incredibly popular sport of BMX Racing.  The one-year sponsorship deal will provide Kronik Energy with increased visibility of the Kronik brand across all 50 U.S. states.

As part of the sponsorship deal, the Supercross organization will represent Kronik Energy drinks at American Bicycle Association and National Bicycle League race weekends during the 2008 BMX Racing season.  In addition to Kronik branded Eazy-ups in the Supercross BMX pit during race weekends, the energy drink manufacturer’s logo will also appear prominently on each Supercross BMX Factory Race Team member’s race jersey.  

Kronik Energy’s partnership with Supercross BMX strengthens its presence in BMX Racing – one that is supported by an existing partnership with record setting three-time ABA No.1 Pro Bubba Harris.  Kronik Energy inked its multi-year deal with Harris last year when he began his trek to the Beijing 2008 Olympic Games.  The sponsorship agreement includes majority ownership of Harris’ race helmet, an advertising space shared with Visa and Nike.

Other marquee athletes on the Kronik Energy BMX Team roster include 2006 Union Cycliste Internationale Junior Cruiser World Champion Joe Sowers and current UCI World Champion Wesley Gunn.     

For additional information about Kronik Energy’s marketing programs, contact Kronik Energy Marketing Director C.J. Mueller at 602-274-6363 or visit  For retail and distribution inquiries, contact Kronik Energy National Sales Director Cliff Prausa at 480-491-5577.

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Privately held and headquartered in Phoenix, Arizona, Choice First Distribution, LLC operates under the dba Kronik Energy with manufacturing, distribution and marketing initiatives spanning all 50 states.  The Choice First Distribution family of beverages includes Kronik Energy, Kronik Low-Carb, Kronik Grind, Kronik Entourage, Kronik Energy Fat Boy and Kronik Energy Low-Carb Big Shot.