Kronik Energy on Rush HD Television

Phoenix, Arizona – February 8, 2008 – Kronik Energy will get plenty of airtime when its marquee BMX racer Bubba Harris is featured on Rush HD-TV Friday, February 8 at 9 p.m. EST during the network’s one-hour premiere episode of “MOTIVATED.”

Harris will appear throughout the program wearing
his Kronik branded, custom-painted Kronik Energy race helmet.  Harris will also appear during one-on-one interviews wearing Kronik branded apparel.   The premiere episode will include an in-depth look at how Harris has overcome the untimely death of his mother to rank among the world’s elite athletes.  

Kronik Energy inked its multi-year deal with Harris last year when he began his trek to the Beijing 2008 Olympic Games.  The sponsorship agreement includes majority ownership of Harris’ race helmet, an advertising space shared with Visa and Nike.

“Bubba’s record-setting resume speaks for itself,” said Kronik Energy Marketing Director C.J. Mueller.  “His list of accomplishments combined with a steadfast approach to racing translates into continued, positive exposure for the Kronik brand.”

Rush HD’s new program — described by it’s creators as obsessed, possessed, adrenaline-hooked and consumed — will dedicate each weekly episode to an extreme athlete addicted to what it describes as “risk-taking and boundary-pushing for fame and glory.”

To check-out the trailer for the upcoming premiere episode of “MOTIVATED,” move fast like Harris and visit

For retail and distribution inquiries or to learn more about the Kronik brand, contact Kronik Energy National Sales Director Cliff Prausa at 480-491-5577 or visit  For information about Kronik Energy’s marketing programs, contact Kronik Energy Marketing Director C.J. Mueller at 602-274-6363.

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Privately held and headquartered in Phoenix, Arizona, Choice First Distribution, LLC operates under the dba Kronik Energy with manufacturing, distribution and marketing initiatives spanning all 50 states.  The Choice First Distribution family of beverages includes Kronik Energy, Kronik Low-Carb, Kronik Grind, Kronik Entourage, Kronik Energy Fat Boy and Kronik Energy Low-Carb Big Shot.