MINNEAPOLIS, (June 2, 2008) – Ardea Beverage Company, the makers of Nutrisoda®, recently announced Richard Wilson as president and general manager. Nutrisoda is a line of delicious nutrient-enhanced sparkling beverages, each one specially formulated to deliver a unique wellness benefit. Each of the eight different varieties of Nutrisoda offers a crisp effervescent taste along with leading edge vitamins and minerals. Ardea is a wholly-owned subsidiary of PepsiAmericas.
Wilson will be responsible for leading the development and implementation of Ardea’s annual operating plan. He will work with the Ardea senior management team and PepsiAmericas’ leadership to drive overall profit, market share and volume objectives.
Wilson has held leadership positions with PepsiAmericas since 2005. Most recently, he led the Southern division to impressive results while at the same time guiding the devastated New Orleans distribution and facilities. He has a rare combination of determination, business insight and marketing savvy that position him well to lead the Nutrisoda brand.
Prior to PepsiAmericas, Wilson held executive positions at Seagram & Sons where he was general manager and Southern region marketing manager, responsible for the development, implementation and execution of the area’s sales and profit goals. Additionally, he managed senior-level relationships with both Seagram & Son’s and distributors to align on plan objectives. Following his tenure at Seagram & Son’s, Wilson was the General Manager of Glazer’s Wholesale Drug Company managing a Diageo selling division.
Wilson replaces Bill Evans who served as a transitional president following the departure of founder and President Joe Heron in fall 2007.
Nutrisoda is the flagship brand of the Ardea Beverage Company, a company dedicated to the development and marketing of safe and delicious nutrient-enhanced beverages. The Nutrisoda product line includes nine unique sparkling beverages – Vision, Immune, Renew, Radiant, Calm, Focus, Flex, Energize and Slender – each combining natural fruit flavors and water filtered four times for extra purity. All varieties contain meaningful levels of key vitamins, minerals and amino acids to deliver specific wellness benefits and crisp, effervescent refreshment. Call us the Good Soda. The Ardea Beverage Company is based in Minneapolis, MN. For more information, please visit our Web site at www.nutrisoda.com.