Skinny Nutritional Corp. ( OTCBB: SKNY ) today announced six new distribution agreements in New England, including the Boston Metropolitan market. These agreements also provide broad coverage of the New England states, opening 8,600 new distribution points, including 7-Eleven , Stop & Shop , Cumberland Farms that will increase the Company’s total number of distribution points to over 35,000.
Premium Beverage Distributors, a division of Great State Beverages Inc. (Hooksett, N.H. and Mattapoisett, Mass.), Bellevance Beverage Co. (Nashua, N.H.), Farrell Distributing (South Burlington, Vt.), New Hampshire Distributors Inc. (Concord, N.H.), Rogo Distributors (East Hartford, Conn.), G & G Beverage Distributors, Inc. (Wallingford, Conn.) will be carrying all five great-tasting Skinny Water flavors-and distributing them to consumers through convenience stores, grocery stores, drug stores, work-out facilities, salons, and spas throughout the New England area. With the addition of these distributors, Skinny’s national network has grown to 14 major Anheuser-Busch and 26 total distributors.
“We are pleased to add New England, particularly Boston, to the growing list of major markets penetrated since launching Skinny Water less than a year ago,” says Ron Wilson, President and CEO of Skinny Nutritional Corp. “Universities, recreation areas, and ski and summer resorts are homes to consumers with a natural affinity for the healthy lifestyle offered by Skinny Nutritionals’ zero-calorie, multi-functional water. And these distribution agreements bring Skinny Water to the largest regional supermarkets and retailers in New England. We are continuing to grow our national distribution network by offering major beverage distributors the leading product in the fast growing zero-calorie functional beverage segment of the overall industry.”
“Skinny Water will make a great addition to our line of premium, non-alcoholic beverages,” says Ron Fournier, VP of Sales for Great State Beverages. “Consumers are counting calories, reading labels and buying products like Skinny Water that provide real nutritional benefits. We believe we can make a major splash in our market by placing Skinny Water on the shelves of well-known major retailers.”
The Skinny Water lineup features five flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Goji Fruit Punch (Shape), Passionfruit Lemonade (Total-V), and Peach Mango Mandarin (XXX-Detox). All Skinny Waters have three key ingredients: Super CitriMax®, ChromeMate®, and EGCG. Super CitriMax includes calcium that promotes fat burning and bone density, and potassium that maintains cellular hydration. ChromeMate®promotes normal energy metabolism and helps maintain healthy blood sugar levels; and EGCG, a green tea extract, helps keep metabolism moving.