PurBlu Beverages, Inc., creator of GIVE water, today announced the introduction of the first oxo-biodegradable PET bottle. The bottle, which looks and feels the same as the original bottle, is the first of its kind in the US.
“We are absolutely thrilled to be on the cutting edge of the industry with an environmentally friendly package,” said Ben Lewis, founder and CEO of GIVE. “Consumers today care about our planet and look for ways to give back. and that’s exactly what GIVE allows them to do.”
GIVE consumers will soon be able to support sustainability initiatives in yet another way. Launching in April, GIVE Energy is an invigorating all-natural fuel for the brain and body that stimulates mental focus and sustains physical stamina.
For each can sold, ten cents will be donated to sustainable energy initiatives, such a solar cells and wind turbines. Consumers are invited to nominate local non-profits and “follow their dime” to partner charities on the GIVE website.
The all-natural 16-ounce drinks will retail for $2.29 and will be available in three light, refreshing flavors – Acai Blueberry, Pear Apple Cherry, and Mojito Grapefruit.
GIVE Energy will launch this week at Natural Products Expo West in Anaheim, CA (booth # 3170). For more information, visit www.drinkgive.com.