Dear Dr Pepper Fans:
We want you to know that recent claims regarding the auction of an “early” Dr Pepper recipe are all wet.
While it’s true that everyone wants to be a Pepper, not everyone can make Dr Pepper. That skill rests in our capable hands. Many have tried over the past 125 years to copy the unique 23-flavor formula that is Dr Pepper, but no one has succeeded. The “recipe” in question isn’t the Dr Pepper formula. Heck, it isn’t even a recipe for a soft drink. If anyone thinks he can take ingredients such as wahoo bark, bitter orange peel and mandrake root and whip up an early version of Dr Pepper, he will be “bitterly” disappointed.
The 23 flavors are a mystery…kind of like the missing period in Dr Pepper.
Rest assured, Dr Pepper’s 23-flavor blend is safely under lock and key in an undisclosed location. The room is under 24-hour video surveillance and only one person in the world has access to this room. Only three members of the Dr Pepper family know the formula, and they aren’t talking. We know…we’re monitoring all of their emails, Twitter feeds and Facebook updates at 10, 2 and 4 every day.
In short, while the ledger currently on auction may be an interesting historical artifact, it does not contain the formula for Dr Pepper.
Trust us…we’re the Dr Pepper Snapple Group.