Icelandic Glacial Continues to Soar

ÖLFUS, Iceland (July 30, 2009) – Industry leading, CarbonNeutral® certified bottled water, Icelandic Glacial announced today that it has expanded its ‘in-air’ availability, signing a new agreement with U.S. airline operator AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI).

Effective immediately, AirTran Airways will sell Icelandic Glacial Natural Spring Water on over 700 of its daily flights, spanning more than 63 airports across the U.S., Mexico and Puerto Rico, delivering a water of exceptional Icelandic purity and environmental responsibility to passengers.

“The brand has come a long way over a relatively short period of time and we are extremely pleased to continue developing strong relationships with leading airline companies such as AirTran Airways,” said Jon Olafsson, chairman and co-founder, Icelandic Glacial. “We are constantly looking to increase our product availability across North America, therefore opening up additional channels with AirTran enables us to reach even more consumers seeking pure and responsible hydration options.”

“AirTran Airways is an innovative airline, and we are proud to be the first airline in North America to board Icelandic Glacial Natural Spring Water for sale to our customers,” said Tad Hutcheson, vice president of marketing and sales for AirTran Airways. “The unique packaging coupled with the exceptional taste of the Icelandic Glacial water and the environmentally responsible product will be a hit with our customers.”

Icelandic Glacial has experienced ongoing success since its launch, appealing to a number of airline operators across the world, including Icelandic national airline Icelandair and private business jet operator Netjets Europe. The brands pioneering environmental credentials combined with its award winning packaging across a multitude of fully recyclable PET bottle sizes, has made the brand a perfect fit for the airline industry.

About Icelandic Glacial Natural Spring Water

As the world’s first CarbonNeutral® certified bottled spring water for both product and operations, Icelandic Glacial delivers a water of exceptional purity to consumers with a “net zero” carbon footprint.

Icelandic Glacial was named “Best Water of 2007” by industry experts BevNET, and also received accolades for the “Best Sustainability Initiative” at the 2007 BottledWaterWorld awards.

Icelandic Glacial, the product of Icelandic Water Holdings ehf, located in Ölfus, Iceland, is an environmental pioneer in the industry. The company utilizes natural green energy sources, using only geothermal and hydroelectric power to fuel production. The source of Icelandic Glacial is the legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago.

Icelandic Glacial is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007.

For more information on Icelandic Glacial, go to

About AirTran Airways

AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI) and a Fortune 1000 company, has been ranked the number one low cost carrier in the Airline Quality Rating study for the past two years. AirTran Airways is the only major airline with Wi-Fi on every flight and offers coast-to-coast service on North America’s newest all-Boeing fleet. Its low-cost, high-quality product also includes assigned seating, Business Class and complimentary XM Satellite Radio on every flight. To book a flight, visit