Odwalla Authors Pink Poetry


HALF MOON BAY, Calif.–(BUSINESS WIRE)–The newest member of the Odwalla Superfood family is a delectable diva delight made with plum, dark sweet cherry, guava and other juices, along with hibiscus, cranberry, and green tea extracts. With the wellness of all women in mind, Odwalla introduces Pink Poetry Superfood, which not only tastes great but also contains antioxidant Vitamins C & E, as well as iron and calcium – two things often lacking in women’s diets.

In celebration of new Pink Poetry, National Breast Cancer Awareness Month (October) and strong women everywhere, Odwalla is contributing $25,000 to The Breast Cancer Research Foundation. The foundation is dedicated to preventing breast cancer and finding a cure by funding clinical and translational research worldwide. For more information on The Breast Cancer Research Foundation, visit www.bcrfcure.org.

“Odwalla is proud to introduce Pink Poetry Superfood to help raise awareness of breast cancer and support the work of The Breast Cancer Research Foundation,” said Alison Lewis, President, Odwalla.

Hitting shelves nationally this month, Pink Poetry is available in 450 mL (15.2 fl. oz) grab-n-go recyclable plastic bottles in natural food stores, select supermarkets, and specialty outlets throughout the country alongside other Odwalla beverages such as popular Superfoods, C Monsters and Protein Monsters, and nourishing food bars. Pink Poetry also will be available in Wal*Mart in 325 mL bottles.

About Odwalla

Odwalla, Inc., the nation’s leading natural health beverage company, delivers nourishment coast to coast with the Odwalla family of juices, juice drinks, soy beverages and nourishing food bars. Odwalla has been making juices and innovating in the natural health beverage category for more than 25 years. Its nourishing beverages and food bars are available in natural food stores, select supermarkets and specialty outlets throughout the country.

To learn more about Odwalla products and Odwalla’s commitment to the environment, please visit www.Odwalla.com or call 1-800-ODWALLA. Also follow Odwalla on Facebook and Twitter at www.twitter.com/odwalla.

About The Breast Cancer Research Foundation

The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and translational research. The Foundation supports scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. In October 2009, over $33 million will be awarded to more than 166 scientists across the United States and in Australia, Canada, Latin America, the Middle East, and throughout Europe. And for the eighth consecutive year, BCRF received Charity Navigator’s highest rating, four stars, thus outperforming over 99% of the evaluated charities, while the American Institute of Philanthropy has awarded BCRF its highest possible rating of A+. BCRF is the only breast cancer organization in the U.S. to receive these accolades. For more information, visit www.bcrfcure.org or call 1-866-FIND-A-CURE.