SEATTLE, WA–(Marketwire – November 4, 2010) – Jones Soda Co., a leader in the premium soda category known for its unique branding and innovative marketing, today revealed they are in fact selling a long-rumored bacon-flavored soda made in partnership with J&D's Foods, the maker of such bacon flavored products as Bacon Salt, Baconnaise, BaconPOP and Bacon Gravy.
"Bacon is like the eighth wonder of the world," said Jones Soda Marketing Director, Mike Spear. "We spend a lot of time listening to our customers on social media sites, and we couldn't help but take notice of the hundreds of thousands of people taking part in bacon discussion boards and fan groups right now. We felt it was our duty as leaders in the premium soda category to carbonate bacon's salty goodness."
Available today at www.myjones.com/store and www.store.baconsalt.com, bacon fans can purchase two bottles of the salty new soda; a bag of J&D's Cheddar BaconPOP™ bacon and cheddar flavored popcorn; J&D's Bacon Lip Balm and a package of J&D's Bacon Gravy for $9.99 plus shipping and handling.
Jones Soda, together with the team at J&D's Foods, dedicated a team of flavor experts to the development of the soda for months with the goal of capturing bacon's unmistakable flavor in a carbonated form. Both companies say the successful launch of the new soda may only be the tip of the iceberg in their collaboration.
"Our job is to give our customers the flavors they love, and they undoubtedly love bacon. This was the perfect alignment for us," commented Spear. "Until now, it was impossible to guzzle your favorite breakfast meat, so this is a huge step for bacon lovers everywhere and may be the start of a very long relationship."
About Jones Soda Co.
Headquartered in Seattle, Washington, Jones Soda Co.® markets and distributes premium beverages under the Jones Soda, Jones Pure Cane Soda®, Jones 24C®, Jones GABA®, and WhoopAss Energy Drink® brands and sells through its distribution network in markets primarily across North America. A leader in the premium soda category, Jones is known for its variety of flavors and innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers.
About J&D's Foods
Headquartered in Seattle, Washington, J&D's Foods is the worldwide leader in delicious innovation. J&D's manufactures Bacon Salt, Baconnaise, BaconPOP, Bacon Ranch, Bacon Gravy and Malt Salt. A leader in the specialty food industry, J&D's is known for its combing unique flavors people know and love and innovative marketing tactics that include novelty products Bacon Lip Balm and Mmmvelopes, April Fool's Day spoof-products BaconLube and Bacon Baby Formula and charity initiatives like Bacon Kevin Bacon.