ZICO Pure Premium Coconut Water Creates the Ultimate Hydration Experience With an Innovative New Bottle

HERMOSA BEACH, Calif., March 2 /PRNewswire/ — ZICO Pure Premium Coconut Water announces that it has made it easier than ever to replenish and hydrate with the release of its new, unique packaging, designed to provide essential nutrients and convenience for active lifestyles. ZICO is the only 100% pure coconut water on the market available in this innovative on-the-go packaging. The new ZICO bottle gives a wider range of health conscious consumers accessibility to the ultimate hydration drink.

“Our new bottle blends the convenience of a sports drink with ZICO’s premium, all natural product, which already provides more nutrients and better hydration,” said Mark Rampolla, CEO/Founder of ZICO. “The bottle, which can be thrown into a gym bag or kept in a car holder, will make it even easier for consumers to incorporate ZICO into their daily lives.”

Previously packaged in only paper Tetra Pak containers, ZICO is now available in a 14 oz. bottle featuring a re-sealable cap, easy grip shape and increased durability. The new ZICO bottle still features 100% natural coconut water, but also contains 20% fewer calories per oz. and additional sodium to help prevent dehydration and muscle cramps. Similar to the Tetra Pak, the new ZICO also still contains five essential electrolytes, more potassium than a banana and zero fat, zero added sugar and zero cholesterol.

The new formula is derived from a unique blend of coconut waters sourced from Latin America and Asia, providing consumers with a smooth, consistent taste, a nutritional profile to help optimize hydration and a lower calorie count. The new ZICO bottle will be available in Natural, Lima Citron and Pomberry flavors, with additional flavors launching later in 2010.

In addition to its convenience, the new ZICO bottles are environmentally friendly. The bottles are made of HDPE (High Density Polyethylene), marked as #2 recyclability and are produced and filled domestically, cutting down on the environmental impact of mass shipping. A portion of the ZICO bottle is also made from recycled content. Expected retail price of the new 14 oz. bottle is $2.79.

The new ZICO bottles will be available at current ZICO retailers, such as Whole Foods, as well as online via Amazon.com. For more information visit www.zico.com.