V8 V-Fusion Juices Now Available in Single-Serving Cans

CAMDEN, N.J., Mar 03, 2010 (BUSINESS WIRE) — Campbell Soup Company (CPB 33.90, +0.05, +0.15%) is now making its popular V8 V-Fusion(R) 100% juice available in single-serving, 8-ounce slim cans. The new cans are available in six-packs at supermarkets nationwide as well as 24-packs of 11.5-ounce, multi-serve cans at select club stores.

Available in Pomegranate Blueberry and Strawberry Banana varieties, the cans are ideal for packing in a purse or in a child’s lunchbox. Each 8-ounce can provides a full serving of vegetables (1/2 cup) and a full serving of fruit (1/2 cup), as well as essential antioxidant vitamins A, C and E and no added sugar.

Currently, seven out of ten Americans don’t get their government-recommended vegetable servings each day, but research suggests the key to bridging this “vegetable gap” may be to focus on the factors that are often behind it: convenience and enjoyment.(1,2) The makers of V8(R) juice continue to address these barriers through innovation.

“Most people know that they don’t get enough vegetables — but it can be challenging to find great-tasting options throughout the day,” said Dale Clemiss, Vice President, Beverage Marketing, V8 Beverages. “That’s why we are constantly striving to offer more and more ways to help people get their vegetables any time, anywhere through new products like V8 V-Fusion cans.”

Helping Ensure a Healthier Generation

The 8-ounce slim cans of V8 V-Fusion(R) juice are also a part of Campbell’s North America Foodservice division’s effort to expand its line of beverages that meet the Alliance for a Healthier Generation’s nutritional requirements for products served in schools.

The Alliance for a Healthier Generation is a partnership between the American Heart Association and the William J. Clinton Foundation and supporting products are sold in participating schools nationwide. Other Campbell beverages that meet the requirements include 5.5-ounce cans of V8(R) 100% vegetable juice, 5.5-ounce cans of V8 Low Sodium Vegetable juice and 5.5-ounce cans of V8 Spicy Hot vegetable juice.

New Flavors on Shelves: Cranberry Blackberry and Acai Mixed Berry Light

Campbell is also adding two new delicious, on-trend varieties of V8 V-Fusion: Cranberry Blackberry and Acai Mixed Berry Light which are available in 46-ounce bottles. The addition of these new varieties brings the V8 V-Fusion juice portfolio to 12 juices and juice drinks, including Goji Raspberry, Passionfruit Tangerine, Acai Mixed Berry, Pomegranate Blueberry, Pomegranate Blueberry Light, Strawberry Banana, Strawberry Banana Light, Peach Mango, Peach Mango Light and Tropical Orange.

V8 V-Fusion juices and juice drinks are available in a variety of sizes at most grocery, mass merchandise, convenience and club stores nationwide. The suggested retail price for a 6-pack of 8-ounce slim cans is $4.99, $14.88 for a 24-pack of 11.5 ounce cans and $3.99 for a 46-ounce bottle. For more information, visit www.v8juice.com.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” and “V8.” For more information on the company visit Campbell’s website at www.campbellsoup.com.

(1) Casagrande SS, Wang Y, Anderson C, Gary TL. Have Americans Increased their Fruit and Vegetable Intake? The Trends Between 1988 and 2002. Am J Prev Med 2007; 32:257-63.

(2) Kazaks AG, Holt RR, Shenoy SF, Foreyt JP, Reeves RS, Winters BL, Khoo CS, Poston WSC, Haddock CK, Keen CL. Incorporation of vegetable juice into a diet can reduce the gap between vegetable intake and dietary recommendations and is associated with improved risk factors linked to vascular disease. Poster presented at: FAV Health 2009. 3rd International Symposium on Human Health Effects of Fruit and Vegetables; 2009 Oct 18-21; Avignon, France.