Attitude Drinks Distributes Phase III to Tedeschi’s Food Stores in New England

PALM BEACH GARDENS, FL (Marketwire – March 29, 2011) – Attitude Drinks (OTCBB: ATTD) (OTCQB: ATTD), an innovative beverage brand development company, announced today the launch in distributing Phase III® Recovery Drink to Tedeschi Food Shops (“Tedeschi’s”), one of the fastest growing retail organizations in New England. Product is now arriving on the shelves of the Tedeschi stores. A family-owned business since 1923, Tedeschi’s ( operates more than 190 convenience stores in Massachusetts, Rhode Island, New Hampshire, and Connecticut.

Attitude is authorized to sell Phase III in all of the Tedeschi Food Shop locations, which will expand its product offerings for functional and sports nutrition beverages. Stores are located along well-traveled routes with a minimum traffic flow of at least 15,000 cars per day, and a population of at least 5,000 within a two-mile radius.

“This is the perfect time to bring product onto the shelves of a retail store that has high-traffic volume and an established market presence in the college and suburban areas of greater Boston,” said Roy Warren, CEO of Attitude.

“Tedeschi’s will be supported by our current, aggressive go-to-market campaign for Phase III. We are running local advertisements on WAAF and WEEI FM radio, and will soon begin an on-campus college networking and product sampling program in Boston,” commented Niki Fuller, Vice President, Brand Manager of Attitude.

About Attitude Drinks Inc.
Attitude Drinks Inc. is an innovative, beverage brand development company with a focus on functional milk, ready-to-drink beverages. Phase III® is the Company’s first, functional pure milk-based recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, visit