April 4, 2012 – Miami, FL—Expansion and growth continues to be a major priority for the BAWLS Guarana Team; and it shows. The company has just announced that they have added Preferred Wholesale Inc. headquartered in Albia, IA to their steady and continuously growing DSD network. Preferred will be servicing the entire state of Iowa, 2 counties on the northeastern part of Kansas, 4 counties on the northwestern area of Missouri, 4 counties in the eastern corridor of Nebraska, 3 counties in Illinois, 2 counties on the southeastern corner of South Dakota and 23 counties is Minnesota. This new addition to the distribution network will enhance the brand’s presence in the Midwest which until now has had limited areas of availability.
Preferred Wholesale Inc. began in 1984 as a family business running routes out of a Volkswagen Rabbit” recalls Lee Holsman Jr., the owner of the company. 27 years later, it remains a family run and owned business operating in seven states. They currently service over 500 accounts, the largest being the Hy-Vee convenience store chain. Spring and summer are traditionally the peak selling seasons for the BAWLS brand and a great time for Preferred to come onboard and offer the delicious beverage line as the newest product in their portfolio. Lee added, “We are very excited to become the newest distributors of BAWLS and see this s a great opportunity to grow and expand.”
About BAWLS: Since the Brand’s rebirth on March 25, 2010, the Guarana goodness of BAWLS’ smooth taste, eye-catching packaging and naturally-caffeinated kick has fueled the days and nights of millions of heavy-eyed students, techies, professionals and athletes everywhere. Headquartered in Miami, FL, BAWLS Guarana beverages are available at supermarkets, convenience stores and electronics retailers across the US. BAWLS Guarana is a refreshing, super caffeinated line of sodas infused with Guarana – a naturally-caffeinated berry harvested in the Amazonian rainforest.
Company mission: The mission of BAWLS is to manufacture a highly caffeinated premium portfolio of beverages utilizing only quality ingredients and exclusive packaging. To provide fuel, refreshment and flavor while inspiring memorable moments to our existing fans, and everyday striving to reach the grip of new fans. To provide growth and enrichment to our employees and business partners by conducting business with integrity, fairness and honesty.