Simpli OatShake Jingle Contest Is Down to the Wire: Judges Asking America’s Help to Choose the Winner Announced Tomorrow

CHICAGO– May 7, 2012 – Rap, Country or Ballad? Judges have only 24 hours to reach a decision of the jingle-contest winner for the new award-winning drink, Simpli™ OatShakes. The winner is chosen on the merits of originality, “simpli-ness” and coolness, and the ability to convey what Simpli OatShakes ( are all about.

“We were overwhelmed by the enthusiasm of OatShake fans across the country who submitted the catchiest, most creative and fun jingles that speak to OatShake as a new, cool, hip healthy drink,” said Simpli co-founders Helena Lumme and Mika Manninen. “And now that we’re down to the final eight we’re asking America to help in selecting the Grand Prize Winner of $2,000.”

The winner will be announced May 8th at the National Restaurant Association Show 2012 in Chicago, where Simpli OatShakes will receive the Food & Beverage Product Innovation Award.

Available in three delicious, thick and creamy flavors: Chocolate, Tropical Fruit and the newest OatShake Coffee, all-natural OatShake is a perfect alternative to soy, rice, and dairy products — containing no dairy, eggs, wheat, nuts, soy or artificial ingredients. OatShakes are 100% free of genetically-modified organisms (GMOs) and are also vegan-certified.

Simpli OatShakes have already received two major industry awards: BevNet 2011 Best Smoothie and the National Restaurant Association’s Food & Beverage Product Innovation Award. OatShakes can be found on store shelves nationally and are now sold in 38 states and more than 1200 stores.

About Simpli

The idea for Simpli OatShakes started in 2008, when U.S. émigrés and Simpli co-founders Helena Lumme and Mika Manninen were visiting their native Finland and tasted their first oat-based smoothie and decided soon after to bring it to the U.S. Headquartered in Palm Beach Gardens, Florida, Simpli OatShakes are the first of many wholesome foods being introduced by Simpli.