IRVINE, Calif., Sept. 5, 2012 /PRNewswire/ — West Coast Chill Pure Energy packaged in the World’s First Self-Chilling Beverage Can went on sale to the public on Monday, August 6, 2012. Crowds gathered at launch events held at Chevron Carwash and Food Mart located in Pasadena, CA followed by Malibu Canyon Shell and Mac Chevron located in Calabasas, CA on August 8, 2012. Tim Savolt, owner and operator of the Pasadena Chevron Carwash and Food Mart summed up the excitement this way, “The Chill Can is a historic and revolutionary innovation in convenience and I am proud that Chevron and I can share in bringing this to our customers.” Alex Lazo, General Manager of Malibu Canyon Shell added, “We are happy and very excited to be the first Shell in the world to have the world’s first self-chilling can. We have customers coming from everywhere to purchase this can.”
Southern California residents, overcome by the region’s most brutal heat wave in recent memory, braved triple digit temperatures, and flocked from far and wide to enjoy a cold beverage without the use of ice and refrigeration.
The world class self-cooling technology, featuring the EPA Stratospheric Award winning MicroCool technology, allows the beverage to drop 30 degrees within minutes once a button on the can has been activated. The innovative technology has been paired with an equally impressive premium beverage. West Coast Chill Pure Energy Drink is based on natural ingredients and contains no sugar, no caffeine, is naturally sweetened, naturally flavored, and fortified with vitamins and herbs.
The ICE AGE IS OVER with the successful launch of the self-chilling beverage can, but West Coast Chill’s presence is certainly heating up. In fact, one of the great brand ambassadors for West Coast Chill has been 10 year old motocross champion, Pierce Brown. Pierce, whom was the youngest rider to win a Super Pee Wee National Championship, has dominated his age group in 2012, wearing the West Coast Chill logo. Pierce has won seven championships in the stock, modified, and open racing classes. His victories at the Loretta Lynn National Championships, Ponca National Championships in Oklahoma, and the Oak Hill Amateur Championships in Texas have helped promote the West Coast Chill brand and product across the nation.
West Coast Chill, Inc. (www.westcoastchill.com) is licensed under the authority of Joseph Company International, Inc.