WAT-AAH! Announces Official Partnership with Schooltube to Promote Its “Move Your Body” Challenge in Schools Across the Country

New York, February 1, 2012/— WAT-AAH!, a water brand targeted to kids, is announcing its newest partnership with the scholastic video sharing website, SchoolTube.  WAT-AAH! will receive its own SchoolTube channel, which launched on January 31st, and will promote its “Move Your Body” Challenge and the message of healthy hydration and active living to students grades K-12. (http://www.schooltube.com/channel/wataah)

SchoolTube was generated in 2007 and has developed into the nation’s largest moderated video-sharing website. Reaching over 2 million students in over 40,000 schools, SchoolTube provides a safe environment for students, teachers, and administrators to post all academically sound videos as well as any other clips that are suitable for school viewing.

“Featuring a contemporary and relevant brand like WAT-AAH! that kids are just magnetically drawn to was an easy decision for us,” says Carl Arizpe,  Founder of SchoolTube. “The positive message WAT-AAH! consistently pushes out to kids about health and wellness will not only generate viewers to our site but produce healthy changes in all of our partnered educational facilities. We could not be more pleased with this partnership, and we look forward to the future developments.”

On May 3, 2011 WAT-AAH! was named the exclusive beverage partner to Beyonce’s “Move Your Body” Flash Workout, supporting Michelle Obama’s “Let’ Move!” initiative. WAT-AAH! has since been committed to continuing the efforts of this global and historic movement through its “Move Your Body” Challenge campaign encouraging kids to keep active every day through practicing Beyonce’s instructional dance routine. WAT-AAH! is inviting students to submit their own videos of this routine to the WAT-AAH! channel on SchoolTube.

“SchoolTube is a great platform for kids to broadcast their talents, creativity, and intelligence,” says Rose Cameron, CEO of WAT-AAH! “It makes learning fun for kids using the technology that already appeals to them. We are thrilled with this partnership, and believe combining these two worlds will positively effect the youth and contribute to a healthier and brighter future.”

About WAT-AAH!

WAT-AAH! is a line of functional water for kids free of sugar or sweeteners of any kind. Since 2008, the brand has been convincing kids to drink water as opposed to sodas or sugary drinks. WAT-AAH! is available across the US in over 7500 stores/supermarkets as well as 2,000 schools/districts.http://www.wat-aah.com. For More Information Please Contact Christine Widga at christine@wat-aah.com, 212-627-2630.

About SchoolTube

SchoolTube is a media-sharing website for students and educators. It is safe, world-class, free, and nationally endorsed by premier education associations. Its categories include academics and education, contests, green and environment, science, animals and wildlife, conventions, health and wellness, sports, arts and entertainment, elementary, history, student clubs, autos and vehicles, films, music, technology, careers and tech. ed., food, news and journalism, travel and places, community and public service, funnies, people, and weather. All student-created materials posted on SchoolTube must be approved by registered teachers, follow each school’s guidelines, and adhere to high standards.  For more information, please visit www.schooltube.com.