WAT-AAH! Increases Distribution With Ahold USA Supermarkets

NEW YORK, December 17, 2012/ — WAT-AAH!, a line of functional water for kids and teens, is now available in Stop & Shop, Giant-Landover and Giant-Carlisle – the subsidiaries of Ahold USA, one of the nation’s largest supermarket chains. The stores are located in 12 states including Connecticut, New Hampshire, Rhode Island, Massachusetts, New Jersey, New York, Virginia, Maryland, Delaware, Washington DC, Pennsylvania and West Virginia.

“We are thrilled to be a part of the Ahold family of products,” says Rose Cameron, the CEO and Founder of WAT-AAH!. “This year, we have significantly expanded our distribution across the country. We truly appreciate the warm welcome and continual support of the many supermarket chains, distribution networks, food service providers, vending companies and school districts. Including our line of products in their portfolio is a clear indication of their support for our brand, efforts and overall mission to promote healthy hydration and stand up for children”s health,” she adds.

In addition to Ahold supermarkets, WAT-AAH! is also available in Kroger and Kroger banners – Dillons, Fred Meyer, Fry’s, King Soopers, QFC, Ralph’s and Smith’s, as well as Shaw’s, Shoppers, Farm Fresh, Giant Eagle, Bi-Lo, Albertsons, Sprouts Farmers Market, ShopRite, Food Lion, Whole Foods Markets and many others. WAT-AAH! is currently distributed by UNFI, Nature”s Best, KeHe in addition to various DSD”s and food service providers such as Great States/Blue Coast, Atlas Distributing Inc., Spirit & Sanzone Distributing Company, G. Housen, Preferred Beverage Distributors, Perrone & Sons Inc., Matagrano Inc., Energy Source Distribution, Mussetter Distributing, Superior Product Company, Commercial Food Systems, US. Foods, McDonald Wholesale Co., Cookie & More, and Van Eerden Foodservice Company.

About WAT-AAH!

WAT-AAH! is a line of functional water free of sugar, artificial flavoring or coloring of any kind and tastes like pure unadulterated water. Rose Cameron – the CEO and the Founder – created WAT-AAH! after learning the alarming fact that today’s generation of kids are predicted to have a shorter life expectancy than their parents, largely due to childhood obesity and over consumption of sodas and sugary drinks.

Inspired by her two boys and Cameron’s 20+ years of experience in brand building and developing successful national marketing campaigns for various brands and companies, she and her sons worked together to design WAT-AAH!’s screaming boy logo and its first line of functional products which entered the market in 2008. Since then, WAT-AAH! has aimed to make water “cool” and contemporary to kids and teens to encourage their consumption. Some of WAT-AAH!’s major campaigns include the Don”t Drink S#!+! outdoor ads, Show Me WAT-U-GOT! Talent Competition and partnerships with young music talents like OMG Girlz, Willow Smith, Jonas Brothers to name a few. WAT-AAH! is also known for its partnership with the NABEF and Beyonce for their annual initiative, Let’s Move! Flash Workout. To learn more, visit www.wat-aah.com.