AUSTIN, Texas — Austin-based Chameleon Cold-Brew proudly announces that it will incorporate three new brews into its product line. In addition to the original Central/South American blend, Chameleon will offer East African and Indonesian flavor profiles, plus a tasty mocha flavor using the original Chameleon flavor, to become the first purveyor of cold brew to offer more than one flavor profile.
The new cold-brew products, just like the original blend, are made from 100% organic Fair Trade Certified beans and will initially be available exclusively in Central Market Stores throughout Texas — which officially launchestoday (June 6) at Central Market Westgate in Austin.
“The reason for the launch of the new flavor profiles is to elevate the discussion in the emerging cold-brew market,” said co-founder and vice president, Steve Williams. “To date no one has talked about the fact that the flavor of the various coffee depends on the region it was sourced from.”
Each new flavor brings something different to the table for the coffee connoisseur who appreciates a variety of flavor in their coffee. Berry notes dominate the East African varietal, and flavors are much brighter and present in the front of the mouth. This flavor is for the more refined coffee consumer, or at least more adventurous. The Indonesian is marked by earthy flavors and is much heavier than the original – a coffee for people who like to “chew” their coffee. The third flavor, mocha, was created as a fun, tasty experiment, adding mocha flavor to the original Chameleon Cold-Brew flavor to enhance the chocolate notes already present. The novice coffee consumer, or those with a sweet tooth, will enjoy this blend.
Chameleon Cold-Brew will also sell the new flavors on its website and has plans to expand them into other markets, anticipating a high demand among coffee drinkers for a variety of flavor.
“This a huge trend in the specialty coffee world right now about informed consumers demanding the best these regions have to offer,” Williams says. “Hopefully, now, Chameleon will do that.”
About Chameleon Cold-Brew Coffee
Chameleon Cold-Brew is a revolutionary way to drink and enjoy coffee. It’s cold brewed, low and slow for more than 16 hours at a low temperature to produce a super smooth, less acidic, extra caffeinated coffee concentrate. Chameleon uses 100% organic Fair Trade Certified Arabica coffee and filtered water. It contains 65% less acid and more caffeine than traditional coffee. Enjoy it hot or cold, with creamer, sweeteners or even chocolate milk—the possibilities are endless. It truly is Coffee, Evolved. Chameleon coffee can be found in the refrigerated section of select grocers in 16 and 32 oz recyclable glass bottles.