Sneaky Pete’s Approved for Distribution at Select Target Stores

October 3rd  2013.  BUTLER, NJ – Sneaky Pete’s Oat Beverage welcomes TARGET Stores as its newest retail partner. The revolutionary brand has been approved for a 56 store test market run featuring all five flavors beginning this October.

Pete Stilianessis, Founder and CEO of Sneaky Pete’s Beverage says, “We are excited to partner with Target Stores and introduce a great tasting healthy oat beverage to the Target shopper.”  Sneaky Pete’s Oat Beverage can be enjoyed as a fresh start to the day instead of fruit juice, an added boost of fiber at lunch instead of a soft drink or to re-fuel your body after a work out. One serving of Sneaky Pete’s Oat Beverage contains just 40 calories and 3 grams of heart healthy oat fiber.  Sneaky Pete’s is also an FDA Heart Healthy beverage.

“More and more Americans are interested in eating healthy foods to improve their lives. A product like Sneaky Pete’s provides extraordinary benefits because it combines function with great taste, says Melanie Hallal, RD, LD. Oats in particular, are rich in soluble fiber and studies have shown that they may help lower LDL “bad” cholesterol, reduce inflammation due to antioxidant properties, and can even help individuals lose weight [when combined with proper nutrition and physical activity]. Further, lowering the “bad” cholesterol can decrease one’s risk of heart disease, diabetes, and other medical conditions. Including oats in your diet is one of the ways you can help improve your heart health!”

“Expanding our retail distribution network is key to ensuring Sneaky Pete’s continued growth,” said Stilianessis. “This latest deal with Target Stores will expose the brand to a variety of consumers who look for the latest health trends,” he added. Target is an ideal brand partner with an interest in promoting healthy living. Recently, the retailer launched a line of private label, GMO-free and organic foods called, “Simply Balanced”.  Additionally, the store offers health clinics to the community as well as sponsors various fitness events. “Both the Target brand and Sneaky Pete’s are committed to demonstrating to Americans of all ages that a healthier way of living is possible,” said Stilianessis.

About Sneaky Pete’s Oat Beverage:

Sneaky Pete’s Oat Beverage contains only 40 calories per 12oz. bottle, while providing 3 grams of heart healthy oat fiber.  Sneaky Pete’s is available in Apple, Peach, Mango, Grape and Raspberry with a MSRP of $ 1.99 per bottle.

In 2010, entrepreneur Pete J. Stilianessis founded Sneaky Pete’s Beverages LLC.  The inspiration for the brand is based on a 100-year-old family recipe from Pete’s grandfather.  Stilianessis knew that in order to achieve his goal of bringing a healthy grain based beverage to market, he needed to partner with someone who had both a food and scientific background.  He joined forces with his childhood friend, Jerry Bello RPh, a food and beverage entrepreneur.  Together, they refined the family recipe and with Bello’s industry knowledge, they created a refreshing beverage that appeals to consumers young and old that delivers on taste, heart healthy benefits and is low in calories.

About Target Stores:

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,856 stores – 1,788 in the United States and 68 in Canada – and at Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target’s commitment to corporate responsibility, visit