With a one two punch, Audi and HDX tangibly enhanced racers experience at Irvine Lake last year, with their contribution. Race co-founder John Russell, said “Existing Audi customers get upfront reserved, VIP prime parking on arrival at both venues. It’s a great way for Over the Hump racers to get the VIP experience, and touch and feel the quality that we aim to provide for racers from the time they ride into the venue till the time they leave. At the same time Audi is sending the strong message, ‘we appreciate our customers and want to enhance their experience as they play at a sport they love’.”
In 2013 HDX Hydration Mix, debuted a sustainable, eco-friendly hydration station to support mountain bikers at Over the Hump. The idea brought a hydration solution with HDX Mix, and water, distributed directly to racers’ reusable bottles, rather than increasing the waste that often goes along with events and product sampling. Vipe Desai, co-founder of HDX Hydration Mix has a philosophy that requires a higher level of performance and sustainability, from a company that also produces a top-level hydration product.
Taking care of athletes, and continuing to raise the bar of the racer experience at an already incredible event, which draws 400-600 racers weekly, is what HDX and Audi are most excited about.
“Audi understands competitive racing and cutting edge technology, bursting onto the scene in the 1980’s with our legendary Quattro all-wheel drive, dominating championship after championship. Whether you’re racing in the historic 24 hours of Le Mans or in the OTH Mountain Bike Series, Audi applauds your efforts and is proud to support our local communities and events” Said Vincent Scandone of Audi of America
“Mountain bike racing is one of the most grueling sports around, and we know hydration plays a key role in the athlete’s performance. We are really excited to support such a fun, grassroots event and help keep the athletes running strong while creating an exciting fan experience.” Said Vipe Desai from HDX Hydration Mix
When a product is good, and the people involved take a vested interest in an event they participate in, it’s a home run. Russell said, “HDX is a great hydration product, add to it, that HDX has brought innovative thoughts and a commitment to excellence to the table, to enhance many pieces of what OTH is all about. We’re very much aligned in our goals for 2014 with Audi and HDX. To bring the best mountain bike racing experience to as many people as are able to throw their leg over a two wheel kid’s toy; we aim to make everyone that races OTH feel like a kid again”.
The twelve-week summer racing series kicks off at Irvine Lake in Orange County on Tuesday, May 20, 2014 at 6pm. Los Angeles’ Over the Hump Series at Castaic Lake in Santa Clarita kicks off Thursday May 22, 2014.
Retail partners include Bike Religion, Two Wheels One Planet, JAX Bicycles, Surf City Cyclery, Laguna Cyclery, The Path Bike Shop, and Rock N’ Road Cyclery
The popular Over The Hump Series™ (OTH™) was started in 2009, and has quickly become one of the most popular cross country mountain bike racing series in the country, drawing 425 – 600 racers weekly. OTH is designed to be a fun, relaxed event for everyone. Race courses are designed to challenge all levels of riders, and give participants a great place to experience the fun and excitement of mountain bike racing. It’s become a model for how to make mountain bike racing fun again.
About Audi of America
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2012, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.
HDX Hydration Mix was founded in 2010 by two brothers committed to providing outdoor enthusiasts a healthy and environmentally friendly sports drink mix. HDX Hydration Mix self-distributes and markets its powder drink mix and reusable bottles throughout the United States. The company is founded on the premise of “eco-hydration”, where products that are good for you are also good for the planet and signify balancing function and sustainability. HDX Hydration Mix is a family run business based in Huntington Beach, CA. Be part of the healthy hydration movement, join us on Facebook.com/hdxmix.