GRAND RAPIDS, Mich. — Boxed Water is Better®, the sustainable packaged water company, today announced that Matt Merson, a senior sales and marketing executive in the food and beverage industry, was hired to serve as its vice president of sales. Merson began his role with Boxed Water in March and will locate his office in New York.
Merson comes to Boxed Water with more than 23 years in the food and beverage industry, most recently as a vice president of sales for Zico Coconut Water. He also held various leadership positions with Glaceau, makers of Vitamin Water and SmartWater, and Coca-Cola Enterprises, growing sales and revenue across multiple beverage categories.
“While the rest of the packaged water industry is flat, Boxed Water is expanding by double-digits, and we are building a team who can help manage and steer that growth,” said Brett VanderKamp, president of Boxed Water. “Matt has built a career of experience commercializing emerging brands by expanding distribution channels and leveraging its influence in the market. We are thrilled to have him on the team.”
Boxed Water is currently available in 15 states and in markets in Mexico, Canada and overseas.. Distribution sales for the company more than doubled during 2013 and Matt is leading the development of a national DSD network.
“Boxed Water has seen incredible growth in many ways because it knows what it is, what the brand stands for. It has the potential to be a leading, mission-focused brand, and I am eager to help build our national distribution network,” said Merson.
Merson sees opportunity within the packaged water category as the industry changes. Among the leading trends include an even greater focus on health and wellness, and increasing opportunity with environmentally friendly brands. The Boxed Water container is a more sustainable packaged water than the traditional plastic bottled water. All of the trees used to make Boxed Water come from certified, well-managed forests. These forests remain healthy and stable through ongoing replanting while removing CO2 from the atmosphere.
Merson spent his career pioneering national accounts and various sales channels for iconic brands, including Atkins, Sara Lee Foods and The Dannon Company. He serves on the Board of Directors with the Society for Hospitality and Foodservice Management, and has raised more than half a million dollars for scholarships for students to work in the foodservice industry. Merson holds an undergraduate degree from The State University of New York at Albany and an MBA from Pace University’s Lubin Graduate School of Business.
About Boxed Water is Better
Boxed Water is Better is a purified water company. Created in 2009, it is part sustainable water company, part art project, part philanthropic advocate, and completely curious. The company currently has offices in Grand Rapids, Mich. and Los Angeles, and is currently produced and filled in Holland, Mich.