ASPIRE Named the Official Sports Drink of the Under Armour All-America High School Football Game

Aspire007_bottlev2_firePR Newswire, MINNEAPOLIS, MN, November 19, 2015 —Today, ASPIRE Beverage Company, Intersport and ESPN announced their new multi-year partnership that names ASPIRE Sports Drinks as the official beverage of the Under Armour All-America High School Football Game on January 2, 2016. As part of the multi-year partnership, ASPIRE will exclusively supply the hydration stations and bottled sports drinks throughout game-week.

“The Under Armour All-America Game has been built upon the highest standards of athletic competition,” said Jesse Parker, Co-Founder and Chief Executive Officer of ASPIRE. “We are extremely proud to be teaming up with the nation’s premier high school football game to help elevate the health and performance of its elite high school athletes.”

In addition to providing its better-for-you sports drinks to athletes at the practices and games, ASPIRE sports drinks are also being integrated into the American Family Insurance Selection Tour and other elements of the Under Armour All-America Game platform that are year-around, including marketing campaigns, social media initiatives, in-store promotions and grass roots activations.

“We are focused on providing the most beneficial experience possible for all of the student-athletes that participate in the Under Armour All-America Football Game every year,” said Drew Russell, Vice President of Sports Properties at Intersport. “ASPIRE sports drinks provide a great-tasting product that is also a good choice for the health and performance of our athletes with less sugar, calories and none of the artificial ingredients found in other sports drinks.”

Since 2008, the nation’s elite high school football players have been selected by ESPN Recruiting to participate in the Under Armour All-America Football Game. NFL Pro Bowlers like Julio Jones and A.J. Green competed in the inaugural game. Since then, numerous top NFL Draft selections including Jadeveon Clowney and Jameis Winston have participated in the event. The ninth annual Under Armour All-America Football Game will once again feature more than 90 of the nation’s best senior high school football players on January 2, 2016 in front of a national audience live on ESPN2.

This new partnership furthers ASPIRE’s leadership position in providing better-for-you sports drinks to all athletes from youth to adult, amateur to elite. ASPIRE Beverage Company was founded in 2012 by two Minnesota hockey dads that couldn’t find a healthy sports drink for their active families – so they created one. Their sports drinks have been very positively received by consumers and retailers alike, prompting the company to expand nationally from its base in the Midwest. ASPIRE sports drinks are currently sold in select markets at major grocery chains including Target, Costco, Whole Foods, Safeway, Hy-Vee and H-E-B. The products are also sold in schools nationwide and available online at

About ASPIRE Beverage Company
Founded in 2012 by two hockey dads that were concerned about the prevalence of sugary, caloric, neon-colored drinks being consumed in the name of sports, ASPIRE Beverage Company makes innovative sports drinks with natural ingredients that are designed to improve the health and performance of athletes. The great-tasting ASPIRE FIRE, ICE, STORM, RUSH and RISE sports drinks contain beneficial electrolytes, vitamins and minerals without the artificial colors, flavors, sweeteners and preservatives found in other brands. ASPIRE sports drinks are sold at schools, sports facilities and retailers throughout the United States including Target, Costco, Whole Foods, Safeway, Life Time Fitness and More information is available at

About InterSport
Since 1985, Intersport has been an innovator and leader in the creation of sports and entertainment based marketing platforms. With expertise across Sponsorship Activation, Experiential Marketing, Media Production, and Digital & Social Media, Intersport provides turnkey solutions for the biggest brands on the grandest of stages. For further information, please visit the Company’s website at