The American Beverage Association
Although many of the American Beverage Association’s members have beverages that potentially could be affected by the added sugar guidelines, the ABA took a rather neutral response. “We appreciate the extensive work in developing the 2015 U.S. Dietary Guidelines for Americans” the Association stated. “We fully support the goal to help Americans achieve and maintain a healthy weight.” The ABA also highlighted that many of their members have low calorie beverage options, their support of clearly labeled calorie counts and noted that many of their members who produce energy drinks now squarely fit within the guidelines’ new recommendations around caffeine.