COLUMBUS, OH (October 10, 2016) – For the first time in the company’s 5-year history, Life Support Development will introduce a new brand extension with the rollout of their Red Label Recovery Shot. The Red Label brand features zero grams of sugar, a new berry flavor, and the same ingredients found in their award-winning classic formula, including their flagship ingredient Hovenia Dulcis or Japanese Raisin Tree Fruit Extract, which is clinically proven to stop hangovers, increase energy and improve overall well-being.
“Customers have asked for a product that helps them on their way to work after a long night. Life Support Red Label addresses this issue and provides and added energy boost, so it’s the perfect complement to our classic prevention formula,” said Brad McKean, Life Support’s Director of Sales.
The launch will coincide with Life Support’s return to the NACS Show October 18th – 21st, where they will unveil their Red Label brand extension in the Cool New Products Preview Room and will host booth #8169 located in Hall C of the Exhibition Center. Life Support is also sponsoring The VIP Party at the NACS Show on October 20th.
To sample product and learn more about Life Support, stop by their booth at The NACS Show, find them at the VIP Party, or reach out to them directly at press@lifesupport.com.
ABOUT LIFE SUPPORT DEVELOPMENT
Life Support is a Columbus-based Functional Shot company that makes a healthy recovery shot. The active ingredient, Hovenia Dulcis or Japanese raisin tree fruit extract, is clinically proven to stop hangovers, increase energy and improve overall well-being. The company is privately held by Cheryl Krueger, founder of Cheryl’s Cookies (a division of 1-800 Flowers), and other investors, including former Ohio State, Green Bay Packers and Cincinnati Bengals linebacker A.J. Hawk. Learn more about Life Support at www.lifesupport.com or connect with us on Facebook, Twitter or Instagram.