September 14, 2016. Branford, CT—Miami Bay Beverage Company (MBBC), maker of triminoprotein-infused water, today announced the addition of two seasoned beverage industry executives to their Sales team.
Lee Dixon, a longtime MillerCoors sales icon who most recently managed the Walmart account for the brewer, becomes Vice President of Sales Southwest. Lee’s vast experience includes retail and distributor management aswell as sales and customer business development. In his new role with trimino,Lee will lead and manage all direct distributor/broker sales, national accounts,and expand the brand’s footprint across 15 key states in the South Central andSoutheast U.S.
Rudy Byfield, formerly President of Aquaçai water and President and CEO/Managing Partner with CaribFusion Distributors in the Northeast,becomes trimino’s Regional Director for the NY/NJMetro markets where he will be responsible for managing the distribution,national/regional chain business, local accounts, distributor relationships,staffing, as well as brand and marketing execution. Rudy’s prior experience also includes serving as Regional manager for BJ’s Wholesale Club and he has extensive experience insales, distributor operations and retail relationship building.
“We are extremely pleased to add Lee and Rudy to our team and are confident the irrespective leadership experience and success in managing sales, as well as retailer and bottler relationships, will have a tremendous impact on our business,” saidCasey Hoban, Co-Founder Miami Bay Beverage.
trimino protein-infused water “Beats Water, Everyday” by providing added benefits that water alone can’t. The 7 grams of whey protein in trimino helps maintain and restore muscle and curb appetite, while the B-complex vitamins help create sustaining energy throughout the day without the need for caffeine, sugar or unhealthy stimulants. Its amino acids, the key building blocks found in protein,are critical for endurance and stamina as well. At only 28 calories with no sugar, carbs or caffeine, trimino protein-infused water is a better way to hydrate and is available in a variety of delicious fruit flavors. For more information,visit www.DRINKtrimino.com <http://www.drinktrimino.com/> or jointhe conversation on Facebook <http://www.facebook.com/DRINKtrimino>.