HOUSTON, April 6, 2016 /PRNewswire/ —Minerco, Inc. (OTC: MINE), parent company of Athena Brands, Inc., introduces the newest VitaminFIZZ® formulation and flavors. VitaminFIZZ is the vitamin enhanced sparkling water brand boasting delicious taste and now added functionality. The delicious, hybrid combination of zero calories, vitamin enhancement and caffeine truly and uniquely blurs the carbonated / sparkling / functional category lines.
According to a new report from Mintel, Chicago, in an effort to spark interest in stagnant categories, manufacturers are introducing hybrid drinks that combine flavor and functionality and blur beverage segment lines. As stated in a recent article from Food Business News, “sales trends suggest the better-for-you movement is reshaping the non-alcoholic beverage industry, but brands should consider a stronger focus on communicating flavor, in addition to health-centric or function attributes, of cross-category products,” said Elizabeth Sisel, beverage analyst at Mintel. The full article is available at:
VitaminFIZZ has fused the best attributes of multiple categories while maintaining the taste and flavor that made VitaminFIZZ popular in the first place. The company is confident traditional soda, diet soda, sparkling water, health-centric and functional consumers, on a national scale, will be enticed to try VitaminFIZZ. Based on past performance, VitaminFIZZ’s delicious flavor will bring the customers back again and again.
“VitaminFIZZ with Caffeine delivers a better-for-you fusion of delicious flavor, zero calories, vitamin enhancement and functionality. In creating this fusion, we have blurred or even crossed the lines of multiple beverage categories, stated V. Scott Vanis, Minerco’s Chairman and CEO. “We believe VitaminFIZZ is the answer to typical and even diet sodas. VitaminFIZZ: your soda replacement, only better! Production of VitaminFIZZ with Caffeine is scheduled for next month in California, and we are also scheduling production runs in other regions. The newest flavors will be made available on VitaminFIZZ social media in the coming days.”
VitaminFIZZ is a lightly sparkling, flavor-filled refreshing beverage with an awesome boost of essential vitamins developed to quench your thirst, naturally. VitaminFIZZ has zero calories, is Non GMO, and contains 100% of recommended daily Vitamin B3, B5, B6, B12 and Vitamin C. VitaminFIZZ currently comes in caffeinated and regular formulations in six flavors: Mango Orange, Strawberry Watermelon, Lemon Lime, Black Raspberry, Strawberry Lemonade and Coconut Pineapple. Currently, VitaminFIZZ can be found in over 2,000 locations within the Southern California, NYC metro and London markets as well as online at http://www.amazon.com
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About Minerco, Inc.
Minerco, Inc. (OTC:MINE) is an emerging growth company specializing in the food and beverage industry. Its portfolio includes Athena Brands, Inc., The Herbal Collection™ and Coffee Boost™. Athena Brands, Inc. is a specialty beverage company that develops, produces, markets and distributes a diversified collection of forward-thinking, enhanced and healthful consumer brands. The Athena Brands portfolio includes Avanzar Sales & Distribution, LLC, VitaminFIZZ®, Vitamin Creamer® and Island Style™. http://www.minerco.com
Details of the Company’s business, finances and agreements can be found as part of the Company’s continuous public disclosure as a fully reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission’s (“SEC”) EDGAR database. For more information, please visit: http://www.minerco.com. The above statements have not been evaluated by the Food and Drug Administration (FDA). These products are not intended to diagnose, treat, cure or prevent any disease.
Safe Harbor Statement
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although we believe that the expectations and assumptions upon which they are based are reasonable, we can give no assurance that such expectations and assumptions will prove to have been correct. Some of these uncertainties include, without limitation, the company’s ability to perform under existing contracts or to procure future contracts. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, successful implementation of our business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. We undertake no obligation and do not intend to update, revise or otherwise publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of any unanticipated events. Although we believe that our expectations are based on reasonable assumptions, we can give no assurance that our expectations will materialize. Many factors could cause actual results to differ materially from our forward-looking statements.