Project Juice Hires Susan Shields as CEO

Get-Your-GreensSAN FRANCISCO (January 18, 2016) – On the heels of a remarkably successful 2015, Project Juice, the West Coast’s leading certified organic, non-GMO, cold-pressed juice and clean food company, is pleased to welcome 2016 with the appointment of its first-ever chief executive officer, Susan Shields, a veteran of the food & beverage industry.

With more than 25 years in the retail and food service marketing and business management industry, Shields’ professional expertise lies in helping natural and organic companies grow profitably and sustainably. She has a particular personal passion for organic products and healthy living, making her a natural choice for the position.

“Project Juice is a growing company with multiple founders. We are continuously faced with opportunities to explore and strategic decisions to be made,” said Project Juice co-founder Rachel Malsin. “Collectively, we decided that hiring a CEO is an important decision to best set up Project Juice for success in 2016. We spent several months interviewing and vetting candidates before selecting Susan to lead the company.”

At Project Juice, Shields will lead the senior executive team of founding members – Greg and Rachel Malsin, Devon Briger, Marra St. Clair and Lori Kenyon Farley – in setting company culture and implementing a unified vision. She will also help raise and allocate capital to support continued company growth. Her personal passion for wellness culminates in her accepting this position, as she looks forward to continuing and heightening Project Juice’s commitment to innovation, organic ingredients, superior quality products and excellent customer service.

“I am thrilled to be joining such a passionate and talented group of founders! I look forward to building upon the incredible foundation that they have built and partnering with them to take the business to the next level,” Shields said.

Prior to joining the Project Juice team, she was partner and co-founder at Pluot Consulting, a firm that handles natural and organic brand consulting. Previous to that, she served as senior vice president, chief innovation officer and chief marketing officer at Jamba Juice. She has also held senior executive positions at Beautifull, Inc. and with Safeway’s consumer brands division. She’s also headed departments and brands for both Del Monte Foods and the Quaker Oats Company. She is a member of the Board of Directors for The Organic Center, the YMCA of the Central Bay Area and Traditional Medicinals, an organic herbal tea company. Shields earned a Master of Business Administration from the Kellogg School of Management at Northwestern University, where she was an Austin Scholar. She has a Bachelor of Arts from Williams College.

About Project Juice:

Project Juice began as our personal “project” to energize our bodies with superior nutrition. Our interest in cold-pressed juicing and elevating the quality of our food began by necessity, from our own struggles with food allergies and sensitivities. Our interest quickly became a passion after experiencing the undeniable benefits of consuming an organic diet, rooted in clean food and powerful cold-pressed juices. Today, Project Juice helps thousands live their best lives, by developing and delivering the highest quality cold-pressed juice and clean food. We are the West Coast’s leading certified organic, non-GMO verified, cold-pressed juice and clean food company. We cater to a devoted clientele, who range from front-page celebrities and nationally acclaimed fitness experts, to multitasking parents and busy professionals. For more information, visit