Montauk, NY (July 27, 2017) — Consumers have loved Sweettauk lemonades because they taste great and were half as sweet as anything else out there, but they asked for more by asking for less — less sugar!
They wanted to enjoy Sweettauk more often, and they wanted to give their kids our fresh product without added sugar.
So we made a big pivot: we have done away with, and left out the sugar altogether! Each of Sweettauk’s lemonades now only have between 1 and 5 grams of sugar for the entire bottle.
“We’ve been able to sweeten the lemonade with a tiny bit of next-generation stevia that doesn’t carry any bitterness or weird aftertaste and complements the fruit’s natural sweetness for a genuine thirst-quenching taste” stated Company co-founder and President Deb Aiza. “It’s absolutely fresh and delicious and maintains our tart flavor profile. And as always, 100% organic and non-GMO project verified as well as fresh-squeezed and cold-pressed”.
“We introduced the new no sugar added skus just a few weeks ago and we are already seeing a huge bump in same store sales at Whole Foods, for example,” stated Bill Sipper, Managing Partner at industry brand management and consulting firm Cascadia Managing Brands. Mr. Sipper is also an Advisory Board member and investor for Sweettauk Lemonade and the brand is represented by Cascadia Managing Brands. “We will have more good news about Sweettauk’s sales increases very shortly.
Sweettauk is currently available in the Metro New York area at, Whole Foods Market, Gourmet Garage, Fairway, Eataly, Toby’s Estate Coffee Shops and other upscale gourmet shops and supermarkets.
About Sweettauk Lemonade
Sweettauk started on the beach in Montauk – a sweet place – making rather unsweet lemonades for friends, families and kids. Sweettauk Lemonade is now available in Whole Foods and other fine markets from Florida to Boston, As well as keeping it local at East End farmers markets, our seasonal shop in Montauk and markets throughout the Hamptons. For more information about Sweettauk Lemonade please visit http://www.sweettauk.com/.