NAPA, Calif. — Afri Cola USA is excited to be exhibiting at the 2018 Winter Fancy Food Show, presented by the Specialty Food Association, at the Moscone Center in San Francisco from January 21-23. Afri Cola USA, in partnership with worldwide brand owner Karlsberg Brauerei GmbH, will be showcasing the Afri Cola 330ml glass bottle in Booth #3933. Additionally, due to strong retailer and on-premise interest, Afri Cola USA will also be introducing a brand new Afri Cola 330ml can 4pk.
Afri Cola, “the original premium high caffeine cola”, has made its way back into the US market and has gained enthusiastic acceptance from loyal followers and craft soft drink consumers alike. The iconic premium high caffeine cola from Germany in the beautifully unique glass bottle, has already gained distribution into over 1,000 retail and on-premise locations in the USA since its recent re-introduction in mid-2017. Afri Cola has been enthusiastically received not only by many of the diehard fans who have had to wait over 15 years for its return, but also by a new generation of selective beverage drinkers who appreciate its unique and beautiful bottle design, use of real sugar and natural ingredients, and also the extra energy that comes from the original high caffeine formula.
“We are thrilled to have Afri Cola USA exhibiting at the 2018 Winter Fancy Food Show,” said Phil Karafakis, president, Specialty Food Association. “The specialty food industry is a $127 billion industry and growing. We’re seeing amazing innovation from our member companies and this year’s Winter Fancy Food Show promises to be one of the best.”
“Although being able to reach 1,000 locations across numerous retail platforms within six months of being available again in the US is a huge accomplishment,” said Steve Davis, owner of Afri Cola USA. “It is just the tip of the iceberg in terms of where Afri Cola can be available for consumers looking for a premium and unique craft cola soft drink. Being able to showcase Afri Cola at the 2018 Winter Fancy Food Show, and to the wide variety of discriminating retailers and distributors who attend, is a huge opportunity for us as we continue to drive distribution and awareness of this iconic brand within the US market.”
About Afri Cola USA
Afri Cola USA (Classic Beverage Imports), based in Napa California, is the exclusive US Importer of afri cola. Classic Beverage Imports focuses on importing beverages that are of premium quality (real sugar, natural flavors, quality ingredients) and are unique in terms of packaging, product type/flavor, or occasion usage. Classic Beverage Imports sources products that have no or limited distribution within the USA, but have solid potential and will drive curiosity and excitement amongst new consumers. For more information, go to http://www.africola-usa.com
About the Specialty Food Association
The Specialty Food Association is a thriving community of food artisans, importers and entrepreneurs. Established in 1952 in New York, the not-for-profit trade association provides its 3,500 members in the U.S. and abroad with resources, knowledge and connections to champion and nurture their companies in an always-evolving marketplace. The Association owns and produces the Winter and Summer Fancy Food Shows, and presents the sofi Awards honoring excellence in specialty food. Learn more at specialtyfood.com.