NEW YORK, N.Y. — BODYARMOR, the fastest growing sports drink in its category has forged a multi-year partnership with Spartan, the World’s largest obstacle race (OCR) and endurance brand, becoming the “Official Sports Drink of Spartan U.S.” BODYARMOR will hydrate Spartan athletes with its better-for-you hydration options when they cross the finish line at events across the U.S. through the 2019 season.
The consumer demand for a premium sports drink has made BODYARMOR the No. 3 sports drink in the U.S, with the brand having doubled in size entering 2018. The partnership with Spartan further solidifies BODYARMOR’s strong connection to athletic achievement – BODYARMOR has amassed a superstar roster of professional athletes who are also investors in the company, including James Harden, Mike Trout, Andrew Luck and Dustin Johnson. Kobe Bryant is the number three shareholder in BODYARMOR.
“Partnering with Spartan is a no brainer for BODYARMOR” said Bryant. “Spartan athletes are driven, competitive and they are obsessed with better, and that’s exactly what BODYARMOR exemplifies as a sports drink. Spartan athletes demand the best in hydration and nutrition so it’s only fitting that BODYARMOR will be providing them with the best hydration option out there.”
With activations at Spartan’s regular season events, five-race U.S. Championship Series, North American Championship and the Spartan World Championship in North Lake Tahoe, CA, BODYARMOR Sports Drink will hydrate Spartan athletes of all skill levels from beginners up to the elites competing in gated heats with cash prizes on the line. These athletes embrace a healthier way of life and crave the potassium-packed electrolytes, high vitamin counts, and coconut water in BODYARMOR which allows them to achieve maximum performance, without the added artificial ingredients found in typical sports drinks.
“We listened to the feedback of our racers, who desired nutrient-rich sports drinks readily available at our events,” said Spartan founder and CEO Joe De Sena. “Spartan athletes push their bodies to the limit and we seek to provide only healthy beverage options, so aligning with BODYARMOR will deliver in a huge way for our participants who aspire to live a cleaner and fitter life.”
Spanning more than 35 countries with more than one million participants across the world, Spartan events focus on sport and athleticism, pushing the bodies and minds of competitors to the limit across miles of unforgiving terrain while they conquer signature obstacles such as the Spear Throw, Bucket Brigade, Monkey Bars and Barbed Wire Crawl.
About BODYARMOR Sports Drink
BODYARMOR is a premium, sports drink that provides superior hydration. It is packed with electrolytes, coconut water and vitamins and is low in sodium and high in potassium. BODYARMOR contains natural flavors and sweeteners and no colors from artificial sources. In 2013, Kobe Bryant joined the BODYARMOR team as the number three shareholder in the company. In 2017, BODYARMOR launched BODYARMOR LYTE, which has all the same nutrients as BODYARMOR Sports Drink but is naturally sweetened and has only 20 calories per serving; and in 2018, BODYARMOR SportWater, a premium sport water designed by athletes, for athletes with a performance pH 8+ and electrolytes for sport, became available.
About Spartan Race, Inc.
Spartan Race is the world’s largest obstacle race and endurance brand, and the first in-sport to feature timing and global rankings. With more than 200 events across more than 30 countries in 2018, Spartan will attract more than one million global participants offering open heats for all fitness levels, along with competitive and elite heats. The Spartan Race lifestyle boasts a community of more than five million passionate social media followers, health and wellness products, training and nutrition programs, and a popular NBC television series, which has made obstacle racing one of the fastest growing sports in the world. Spartan Race events feature races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” culminating in the Reebok Spartan Race World Championship in North Lake Tahoe, Calif. Visit http://www.spartan.com for more information and registration.
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