NEW YORK – Detoxwater, the premier aloe-infused water brand, announced an initiative to expand their presence in the world of entertainment and sports through various high-profile partnerships with top television programs, award shows, and music festivals. After providing Detoxwater backstage for the duration of Dancing with the Stars’ 26th season, which wrapped on Monday evening, the brand has a busy summer of hydrating the stars beginning with bottles for the hosts, queens, and crew of the upcoming 11th season of RuPaul’s Drag Race. From there, Detoxwater has made itself available backstage to hydrate performers, artists, and presenters at the annual Billboard Music Awards, Red Nose Day, the upcoming Nickelodeon Kid’s Choice Sports Awards and Peyton Manning & the Indianapolis Colts’ NFL training camp. This will culminate in August’s activation at Electric Zoo, New York’s premier electronic music festival, where Alesso, Kaskade, and Tiësto are scheduled to headline, as well as set into motion exciting fall activations and partnerships to be announced by the brand in the coming months.
Founded in 2015 by Kenneth Park, Detoxwater sources the highest-grade aloe vera ingredients available as part of their pledge to bring consumers the healthiest, best-tasting aloe-infused water. These activations come on the heels of Detoxwater’s recent launch of their sixth SKU, Cryptokiwi, a refreshing kiwi and cucumber combination created with the help of Denver Nuggets player Mason Plumlee and recent announcements on expanded national distribution into over 4,000 retail outlets including Kroger, Ralph’s, King Soopers, Wegmans, H-E-B, ShopRite and Hy-Vee, among many others.
“Working with talent that is aligned with Detoxwater’s mission of providing clean nutrition and healing hydration is extremely important to us, and what better fit than these music festivals, award shows, a physically strenuous competition series like Drag Race and a season of Dancing with the Stars with professional athletes?” Park commented. “Additionally, we send out a huge congratulations to Olympic figure skater Adam Rippon on winning the coveted Mirrorball Trophy on Dancing with the Stars earlier this week!”
For more information on Detoxwater, please visit www.detoxwater.com and follow them on Instagram at @drinkdetox. For all press inquiries and product sample requests, please email John Filizzola at john@co-opagency.com.
About Detoxwater
Detoxwater is a ready-to-drink beverage made with vitamins, electrolytes, and the highest quality aloe vera. Founded by Kenneth Park in 2015, Detoxwater is committed to promoting wellness from the inside out. With only 30 calories per bottle, Detoxwater delivers the clinically proven benefits of pure aloe juice – an ingredient known to support immune function, healthy digestion, nutrient absorption and improved skin elasticity. Certified USDA Organic, OU Kosher, vegan, and gluten-free, Detoxwater is available nationwide in six delicious flavors: Original (Lychee & White Grape), Mangaloe (Mango), Piñamint (Pineapple & Mint), Appleberry (Apple & Raspberry), Peachberry (Peach & Blueberry), and Cryptokiwi (Kiwi and Cucumber).