NEW YORK, N.Y. — FORTO Coffee Shots, the world’s first 2 fl. oz. ready-to-drink coffee, is ramping up for summer 2018 with a focus on nationwide field marketing and expanded retail, and the mission of sharing the FORTO brand and functionality with a range of new Millennial consumers.
In April, the brand launched marketing and sampling programs on the East and West Coasts and Midwest with Major League Hacking, an organization that hosts community-building and educational weekend-long ‘invention and innovation’ competitions for students. In May, the brand is conducting similar programs on the coasts and southern US with two experiential groups: Camp No Counselors, a summer camp for grown-ups that offers a weekend-long experience combining aspects of ‘childhood fun’ with the best of ‘being a grown-up,’ and Wanderlust, the yoga, music and spiritual festival program.
In June, FORTO’s energy-from-high-quality-coffee proposition will be shared at Night Nation Run (June 9), which combines music and running in multiple states; and The Color Run (June 17), a running event known as ‘the happiest 5,000 meters on the planet,’ also on the coasts.
FORTO’s organic, optimal energy coffee shots have found a loyal following with time-starved, on-the-go Millennials who demand a delicious coffee drink but don’t have or want to make the time to brew their own coffee.
“The culture and dynamics of American coffee consumption are changing dramatically,” said FORTO Founder and CEO Neel Premkumar. “Convenience and quality are starting to trump the traditional ritual of making coffee at home or ordering it in a shop. Our product’s popularity is early proof of this growing shift in consumer behavior.”
FORTO, which is already sold in 50,000 stores across the country, will also expand its availability to 100,000 stores in 2019. With a proposition of wholesome, natural energy from the most trusted source of caffeine – coffee beans – FORTO is also helping change the look and feel of the coffee aisle in grocery stores, and is now sold amongst whole bean and ground coffees.
“The quality of FORTO lends itself to the full coffee aisle even though the convenience and portability of the product lends itself to being sold at check-out,” said Premkumar.
Visit www.fortocoffee.com for more information.