LOS ANGELES – Last week Liquid I.V. delivered 302,400 servings of Hydration Multiplier packets toDirect Relief, a world renowned aid organization active in all 50 states, and more than 80 countries. Together with the LIV Community, for every purchase on Liquid-IV.com and Amazon, the company donates a serving of Hydration Multiplier is donated to someone in need, bringing their total donation to 500,000 servings since the company’s inception.
Direct Relief is already in the process of disseminating Hydration Multiplier packets to requesting partners, as ORS (Oral Rehydration Solution) hydration support is one of the most in-demand products for impoverished regions. This official partnership will introduce Liquid I.V. to Direct Relief’s extensive network of charities, hospitals, and disaster response teams across the globe.
Liquid I.V.’s Hydration Multiplier is powered by their breakthrough science of Cellular Transport Technology (CTT)™, a specific ratio of sodium, glucose, and potassium to deliver water and other key nutrients directly to the bloodstream, hydrating you faster and more efficiently than water alone. For US-based retail consumers, Liquid I.V. is applied to optimize fitness, travel, and overall wellness. For those served by Direct Relief in impoverished regions and on-the-ground partners, Liquid I.V. is changing lives around the world with its hydration aid and support.
Hydration Multiplier is served in transportable powder packets making it easier to deliver to remote emergency zones, and easily inserted into Direct Reliefs Emergency Health Kits.
“ORS products are among our top five most requested disaster and relief items,” stated Andrew MacCalla, Direct Relief’s Director of International Programs & Emergency Response. “In disaster areas and those hit by extreme poverty, famine and limited access to water, hydration is a matter of life and death. When we can triple the hydration value of one bottle of water with a serving of Liquid I.V., we are going to be able to help hundreds of thousands of people around the world in a very impactful way.”
As part of pilot program last spring, Liquid I.V. donated 8,000 Hydration Multiplier servings to Direct Relief. The product was quickly allocated to Direct Relief partners in Armenia, Vanuatu, Nicaragua, El Salvador and the Dominican Republic. Along with requests for more product came powerful stories, like this one regarding a 9-year-old Syrian refugee named Mano.
“Due to food contamination and a hot summer, Mano suffered from Gastroenteritis with diarrhea, vomiting, and fever,” noted Dr. Krikor Darakjian Deputy Director for Medical Affairs of AGBU-Claudia Nazarian Medical Center in Yerevan/Armenia. “Rather than an invasive I.V. treatment, we started with Liquid I.V.’s Hydration Multiplier and the recovery was incredible. After only 6-7 days, Mano’s hydration levels were restored.”
Liquid I.V.’s 300,000+ Hydration Multiplier serving donation is a sign of more to come as they announce Direct Relief as their official non-profit partner.
“All of this is made possible by our incredible LIV Community. Together, we are changing the world to help people live better lives everywhere. We are so grateful for the heroes at Direct Relief who are dedicating their lives to help others” said Brandin Cohen, Liquid I.V. CEO and Co-Founder.
In addition to using powerful science, Liquid I.V. is committed to manufacturing with clean and simple ingredients. Hydration Multiplier contains 11 essential vitamins and minerals and 3x the electrolytes of traditional sports drinks, without artificial sweeteners, colors, flavors or preservatives.
“Although we work in emergency circumstances, we will not sacrifice on the quality of product we are providing to those in need,” added MacCalla. “Our evaluation metric asks, ‘Is this tested, proven and something I would give my child?’ That’s why we are thrilled about this partnership with Liquid I.V. They maintain the highest standard for the quality of their product…as they do toward their mission of giving back.”
About Liquid I.V.
Liquid I.V. is a health-science nutrition and wellness company based out of Marina del Rey, CA, created to fuel life’s adventures. The product line is great tasting, non-GMO, made in the USA, and utilizes Cellular Transport Technology (CTT)™ to deliver hydration and other key nutrients rapidly into the bloodstream – helping consumers feel better, faster. For more information, please visit www.liquid-iv.com.
Since its inception in 2012, Liquid I.V. stays true to their mission to defeat dehydration globally. Through their Give Back Mission, with every purchase, the company donates one serving of Liquid I.V. to help someone in serious need of hydration around the world. Together with the LIV Community, they’ll donate over 500,000 servings of their Hydration Multiplier by the close of 2018.
About Direct Relief
Founded in 1948, Direct Relief is a California-based nonprofit organization that provides humanitarian medical aid in all 50 states and more than 80 countries, with a stated mission to improve the health and lives of people affected by poverty or emergency situations. Among other distinctions, Direct Relief has been named among the world’s ten most innovative nonprofits by Fast Company, received the CECP Directors’ Award, the President’s Award from Esri for Excellence in GIS mapping, and the Peter F. Drucker Award for Nonprofit Innovation. Of the more than 8,000 charities rated by Charity Navigator, Direct Relief is one of only 49 to receive a perfect overall score of 100. Direct Relief has worked closely with NACHC, NAFC and their members since 2005 and has delivered more than $650 million (wholesale) in support to over 1,300 facilities.