Non-alcoholic beverage year-over-year sales remained elevated during the period ending April 24 as the industry moved past the effect of last year’s pandemic-driven pantry loading, according to an analysis of Nielsen data by Goldman Sachs Equity Research.
All channel non-alcoholic beverage dollar sales were up 19.1% year-over-year during the two-week period, compared to 21.9% over the four-week period, 10.9% in the 12-week period and 11.2% in the 52-weeks. On a 2-year stacked basis, total dollar sales grew 17.1% in the two-weeks, 19.6% in the four-week period and 18% over the 12-week period.
Leading beverage manufacturers saw mixed results but maintained positive overall growth during the period. Total company sales for PepsiCo increased 8.8% during the two-weeks, compared to the 7.6% increase in the four-weeks, 2% increase for 12-weeks and 7.3% increase over the 52-week period. Overall sales for The Coca Cola Company slowed down, but were up 8.1% in the two-week period and 11% in the 4-weeks. Keurig Dr Pepper also saw a deceleration but dollar sales remained positive at 4.4% in the two-weeks (7.5% for the four-weeks, 5.8% for 12-weeks and a 12.9% growth in the 52-weeks)
Sales slowed down in the carbonated soft drink category with only 2.2% growth to $31 billion in the period compared to a 6.2% increase during the four-week period, 6.8% in the 12-weeks and 11.4% growth in 52-weeks. Over those two weeks, Keurig Dr Pepper reported the highest CSD dollar sales growth rate at 6.1%, while Pepsi was up 3.3% and Coke was almost flat at sales 0.8%.
Energy drinks continued to see strong dollar sales growth at 26.3% over the two-week period compared to a 32.2% increase in the four-week period, 20.8% in the 12-weeks and 13.2% growth over the 52-weeks. Volume sales grew 24.1% and, on a two-year stacked basis, the category saw a 21.7% dollar sales increase in the two-weeks.
For Monster, total dollar sales were up 21.6% reaching $5.9 billion with volume sales increasing 19.1% in the two-weeks. Red Bull saw a 29% dollar sales increase in the two-weeks compared to a 21.1% over 52-weeks and a volume sales increase of 29.7% in the two-weeks. Dollar sales of Bang rose 28.7% with volume sales climbing 31.7% in the two-weeks. PepsiCo energy drink sales grew 3.6% with volume increasing 4.7% in the two-week period; however, dollar sales fell 6.8% in the 12-weeks and 9.3% in the 52-weeks.
Bottled water category sales jumped 40.2% in the two-week period and saw a volume increase of 32.6%. Private label product sales rose 30.2% to $4 billion in the two-week period while Coke grew 52%, PepsiCo went up 36.4%, and Nestle increased 36.7%.
Sports drink total category sales grew 44.8% in the two-weeks with BODYARMOR seeing an 82.6% dollar sales increase and a volume increase of 90.4% in the period. PepsiCo saw a 41.8% increase while Coke saw a 21.4% increase in sales in the two-week period.
PepsiCo and Lipton led the ready-to-drink tea category in the two week period. The brand saw an 18% increase to $1.7 billion, which surpasses the overall category growth of 12.1%. Ready-to-drink coffee grew 37.8% to $3.2 billion with Coca-Cola sales increasing 106.9%, Danone sales jumping 53.5%, and North America Coffee partners growing 29.7%.
Talking Rain is largely gaining in the flavored sparkling water category with dollar sales increasing 20.1% to $727.6 million in the period. Overall, the category saw a 12.2% growth to almost $3.4 billion over the two-weeks. La Croix maker National Beverage Corp was up 4.2% with a volume increase of 11.2%. Spindrift saw 81.1% growth to $83.9 million in sales over the period. The flavored still water category saw 36.7% growth in dollar sales over the two-week period with Coke leading the category with a 45.7% increase to $802.5 million.