BOSTON, Mass.— Twisted Tea Hard Iced Tea, the nation’s No. 1 hard iced tea brand¹, is shaking up the spirits space with the limited release of Twisted Tea Sweet Tea Whiskey through its partnership with Beam Suntory. Twisted Tea Sweet Tea Whiskey will launch across five markets, including MA, RI, OH, MO and TX, plus military outlets.
Twisted Tea Whiskey is made with real brewed tea and inspired by the brand’s flagship product, Twisted Tea Hard Iced Tea Original flavor. The new Sweet Tea Whiskey packs the classic sweet tea taste balanced with real, well-rounded whiskey for a deliciously smooth blend of oak and bright lemon. It’s perfect on its own or as an addition to a cocktail and is available in 50mL, 750mL and 1L bottles. The Sweet Tea Whiskey has an ABV of 32.5% ABV / 65 proof.
“We put our fans first in everything we do – from printing their photos on our cans, to including them in our commercials, to bringing them the flavors and pack styles they ask for,” said Erica Taylor, brand director for Twisted Tea. “Many of them are already shopping for flavored whiskey, so this is our way of giving them something they can call their own.”
In July 2021, the Boston Beer Company and Beam Suntory, a world leader in premium spirits, announced a long-term, strategic partnership to extend select iconic brands into some of the fastest-growing alcohol beverage segments. Twisted Tea Sweet Tea Whiskey is just one example of an iconic brand innovation stemming from the ground-breaking collaboration. Both Beam Suntory and Boston Beer Company are continuing to build on the partnership to expand across more key products and brands in the future.
“We are excited to continue our partnership with Boston Beer Company and to bring Twisted Tea into the whiskey space,” said Stephanie Kang, Senior Director, Strategic Ventures. “We’re taking the great taste of Twisted Tea Hard Iced Tea and reimagining it as a whiskey to deliver on the bold and unexpected experiences consumers are looking for.”
As part of the partnership, Boston Beer Company – which will handle national marketing & advertising, public relations and social media promotion for Twisted Tea Whiskey – is leveraging Beam Suntory’s expertise in distillation, distribution, sales and trade & local marketing for this new product.
About Twisted Tea Hard Iced Tea
Twisted Tea, the No. 1 refreshing hard tea in the country, was founded in 2001 on the twisted promise that a hard iced tea should taste like real iced tea. Incredibly smooth and refreshing, Twisted Tea is made with real brewed tea for a delicious, easy to drink hard tea available in a variety of flavors, including fan favorites, Original and Half & Half.
About The Boston Beer Company
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and the Samuel Adams brand is currently recognized as one of the largest and most respected craft beer brands. Our portfolio of brands also includes Truly Hard Seltzer, Twisted Tea Hard Iced Tea, Angry Orchard Hard Cider, Dogfish Head Brewery, Hard Mountain Dew and Sauza Agave Cocktails as well as other craft beer brands such as Angel City Brewery and Coney Island Brewing.
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good, which now includes its transformative sustainability strategy, Proof Positive. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.
For More Information:
https://www.twistedtea.com