Get ready for our November Community Calls! This month, hear how to market regenerative agriculture to consumers, protect gross margin in the long term, troubleshoot and brainstorm velocity, and find out how to create a successful private label business that embraces innovation and helps with cash flow. All of our November 2023 calls are free and open to the public – just register in advance and mark your calendar.
Upcoming Community Call Schedule:
Will Customers Pay For Regenerative? Try Leading With This
- Date: Tuesday, November 7
- Time: 1:00 PM ET
- Guests: Sara Stender Delaney of Sarilla and Tina Owens, Managing Director of the Nutrient Density Alliance
- Topic: Sara Stender Delaney of Sarilla is committed to using the highest quality, responsibly grown ingredients in her canned teas, but wants to know how to market regenerative to consumers in a way that will drive trial and velocity. Tina Owens, Managing Director of the Nutrient Density Alliance, has some brilliant, data backed ideas that directly appeal not only to the environment but human health and wellness.
- Register Here
Price It Right – Accounting for Distributor Costs and Trade Spend in Your Pricing Model
- Date: Thursday, November 9
- Time: 1:00 PM ET
- Guests: Ariana Farahani of Plant Press, pricing experts Scott Sanders and Sarton Molnar-Fenton
- Topic: Gross margin and velocity are two of the top indicators for success as a CPG business, and nailing the right price is key in getting both of those dialed in. Ariana Farahani of Plant Press is working on just that and we’ve called in pricing experts Scott Sanders and Sarton Molnar-Fenton to dive into a pricing model that accounts for distributor costs and trade spend to protect gross margin in the long term.
- Register Here
Review the Sku – Brainstorming Velocity with Soom Foods
- Date: Thursday, November 16
- Time: 1:00 PM ET
- Guests: Join Fred Hart of Interact Brands, Adam Levit of Velocity Sales, and Amy Zitelman, founder of Soom Foods
- Topic: Soom Foods is well known for their tahini sourced from Ethiopian sesame seeds that produce a smooth and delicious tahini. Soom’s chocolate tahini SKU isn’t turning as well as expected, and we’re bringing in the experts to troubleshoot. Join Fred Hart of Interact Brands, Adam Levit of Velocity Sales, and Amy Zitelman, founder of Soom Foods, and watch as we assess the situation and brainstorm some solutions.
- Register Here
Private Label, Public Conversation – Secrets From an Expert
- Date: Tuesday, November 21
- Time: 1:00 PM ET
- Guest: Kim Greenfeld, former private label buyer for Whole Foods Market and Trader Joe’s
- Topic: Kim Greenfeld will join us to uncover the secrets of running a successful private label business. Find out what kind of innovation gets a buyer’s attention, how to protect brand equity, and which categories and products present the most opportunity.
- Register Here
Keep an eye on the calendar for upcoming shows, and find recordings of past calls here.
Plus, you can now listen to Community Calls on-the-go with our newly launched Community Call Podcast, available on Spotify, Apple Podcasts, or your streaming platform of choice.
If you have ideas for future topics, feel free to send them our way! Please submit all questions, ideas and feedback via our Community Call form.
About Community Call
Community Call, presented by BevNET & NOSH, is a recurring series of meetings amongst food and beverage professionals. Each call will tackle a topic impacting the CPG industry, and create a platform for timely insights, expert advice and community discussion. These calls will take place multiple times a month and invite the entire community to participate.
About BevNET
BevNET.com is the leading food and beverage-oriented media company, producing a web site, podcasts, print magazine, and live conference series. BevNET’s mission is to offer, through products in a variety of media, the best, most comprehensive forum for news coverage, expertise, partnership and support for all members of the beverage community.
About NOSH
NOSH covers the world of entrepreneurial packaged food companies and services that are expanding rapidly due to interest in Natural, Organic, Sustainable and Healthy (NOSH) products and businesses. The goal of NOSH is to become the leading source of informed, comprehensive coverage and context in regard to this growing community of businesses and the larger trends affecting it. NOSH is a product of BevNET.com, Inc.