New Products: FitAID Launches Supplements, Free Rein Goes Decaf
This week's new product gallery is filled with powdered supplements, new flavor launches for insurgent beverage brands and a nod to warm weather with lemonade mixers.
Headlines
California Distillery Takes On New York Over Shipping Restrictions
A Los Angeles craft spirits producer is taking on the Empire State in a federal lawsuit filed yesterday challenging direct-to-consumer shipping laws prohibiting distillers in California from sending spirits to customers in New York.
Here’s A First Look At BodyArmor’s Visual Makeover
BodyArmor unveiled its updated label design, new formulations and an advertising campaign leveraging its athlete ambassadors.
Daily Briefing (Insiders Only): MAHA Pegs Soda Against SNAP
What’s good for MAHA may not be so nice for Big CSD. The U.S. Department of Agriculture (USDA) is moving quickly to approve state requests to pull soda and candy from the Supplemental Food Assistance Program (SNAP), the Wall Street Journal reported Tuesday.
Marketing: Minute Maid Steps into the WWE Ring; Blue Bottle Teams With Marimekko
Just in time for its 80th anniversary, Minute Maid is partnering with World Wrestling Entertainment (WWE) to launch its ‘Bring the Juice’ multi-year platform that is “designed for longevity.”
Reviews: Halfday Does Half & Half; Starbucks Returns to Energy; La Colombe S’mores
We try La Colombe's indulgent draft latte, prebiotic iced tea Halfday's take on an Arnold Palmer, and Starbucks' return to energy drinks (again).
Distribution Roundup: Elmhurst Innovates Into Whole Foods; Culture Pop to Target
Plant-based milk brand Elmhurst 1925 is launching its three latest innovations into Whole Foods Market stores across the country; It’s been a big week for probiotic soda brand Culture Pop: along with a $15 million investment, it’s going nationwide with Target.
“We Had To Create Our Own Way”: A Drink With…Brittany Yeng, Co-Founder of Skrewball
A chemist, turned attorney, turned unlikely spirits brand owner, Skrewball co-founder Brittany Yeng has walked an unconventional path towards her current role spearheading one of the fastest market rollouts in spirits history.
Taste Radio: 60 Startups. $7 Million. How Ignite20 Is Funding The Future Of CPG.
Ignite20 isn’t just cutting checks. The new $7 million venture capital fund and hybrid accelerator is lighting a fire under the next wave of CPG innovators. Gabriela Morales, Ignite20’s co-founder and managing director, talks about how the fund is rethinking early-stage investing.
Levia Seltzer Co-Founder to Lead New Infused Bev Firm
Levia Seltzer co-founder Troy Brosnan is joining Rhode Island-based cannabis and hemp processor Monarch Emulsions to launch Monarch Beverage, a vertically integrated turnkey service provider.
Sweet Deal: No Cap! Partners With Candy Maker Albanese
Upstart soda brand No Cap has signed an exclusive licensing agreement with family-owned candy maker Albanese Confectionary Group to bring that company’s popular gummy flavors to its lineup of zero-sugar modern sodas.
Ryl Tea Plans for 4X ‘Hyper-Growth’ Fueled By $15M Funding Round
The Ryl Company, maker of functional canned beverage brand Ryl Tea, has closed a $15 million funding round as it looks to accelerate into “hyper-growth” and increase its retail footprint 4x this year.
Culture Pop Lands $15M To ‘Close The Gap’ In Modern Soda
Culture Pop has raised over $15 million, boosting marketing and expanding distribution as competition in the modern soda category heats up.
Molson Coors CEO Gavin Hattersley to Retire
Molson Coors announced today that Hattersley informed the board of directors on Saturday (April 12) of his plans to retire as CEO and abdicate his board seat, effective December 31.