Bones Coffee Names Former Celsius Chief Gerry David to Board
Bones Coffee Company has named former Celsius president and CEO Gerry David to its board of directors, the Florida-based brand announced this month.
Headlines
Gulf Distributing Hires First Spirits Director to Grow Division
One of the Southeast’s largest beer distributors, Gulf Distributing Holdings, is investing in its spirits division, pairing a newly created leadership role with its latest infrastructure investment.
Wiz Khalifa Enters Hemp THC Beverages With Kush & Orange Juice
The Pittsburgh-born, weed-loving star of “Black & Yellow” fame is the latest entertainer to leverage his cannabis culture credibility to enter THC beverages, partnering with Atlanta-based Scofflaw Brewing for Khalifa Kush & Orange Juice.
Taste Radio: Why Her ‘Cheeky’ Strategy Is Paying Off
For more than a decade, Cheeky Cocktails has built a following with premium syrups and juices designed to elevate at-home cocktails. Now, founder and CEO April Wachtel is pushing the brand into a first-of-its-kind functional tonic, and shares how real-world feedback is reshaping everything from where the product belongs on the shelf to how she’s thinking about Cheeky’s next chapter.
Saint James Targets Energy, C-Stores With Yerba Mate Launch
Iced tea maker Saint James is entering the yerba mate set as it targets new opportunities in energy and convenience.
Review: Japanese Import Nomina Brings All the Bubbles
Pairing extra carbonation with a mineral-forward spring water profile, Nomina delivers a crisp, clean finish that's ultimately more compelling than the concept initially sounds.
After the Workout: Where the Recovery Occasion Is Going – Brightfield Group August 2026
The performance beverage occasion is evolving beyond the traditional pre-workout focus. Brightfield Group’s August 2026 report shows growing momentum around post-workout consumption, as consumers increasingly distinguish between what they want before exercise and what they need afterward.
The Death of Traditional ‘Trading Up’: RTDs Lead New Premiumization Wave
Ready-to-drink cocktails (RTD) carry the highest average price per serve of any category, yet are experiencing the most growth – undercutting old assumptions about what ‘trading up’ means to consumers.
Distribution: Beyond’s Protein Beverage Lands in Erewhon; Target Brings More Coffee
Beyond The Plant Protein Co. is expanding distribution of its first functional beverage, Beyond Immerse, to all 14 Erewhon locations across Southern California.
U.K. Protein Bar Leader Targets U.S. With Nationwide Retail Launch
Grenade, the U.K.’s leading protein brand, is aiming to spark a flavor-forward revolution in the U.S. market.
Chicago Ad Agency Launches Retro Light Beer-Styled THC Drink
Inspired by classic light beer from the 1980s, the brand is all about delivering “big taste, little high.”
Beekeeper Coffee Adds NBA Stars to Cap Table in New Investment Round
Beekeeper Coffee is welcoming a slate of pro athlete investors, with nine new names coming to the RTD brand’s cap table including NBA stars Draymond Green and Anthony Davis, and Klutch Sports Group founder and CEO Rich Paul.
Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
Gallup’s highly anticipated report on consumers’ drinking habits was released Thursday, and like most years, the survey results’ underlying trends depend on which angle you’re cutting the data.
Taste Radio: When Landing Millions Starts With A ‘FirstLook’
What does it take for an emerging CPG brand to go from promising to investable? Brian Folmer, offers a behind-the-scenes look at how his “Shark Tank in a box” platform vets hundreds of brands before putting a select group in the hands of nearly 100 investors and how FirstLook Ventures takes that deal flow a step further by funding emerging companies alongside its investor community.