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What does it take for an emerging CPG brand to go from promising to investable? Brian Folmer, offers a behind-the-scenes look at how his “Shark Tank in a box” platform vets hundreds of brands before putting a select group in the hands of nearly 100 investors and how FirstLook Ventures takes that deal flow a step further by funding emerging companies alongside its investor community.
7 Brew is taking its rapid expansion beyond the drive-thru, rolling out canned coffees and energy drinks at Walmart as it looks to translate its growing foodservice following into a broader retail business.
At Newtopia Now 2026, beverage brands showed off the use of functional mushrooms, innovative ingredients and "glowing" line extensions.
All functional ingredients are welcome in this week's gallery, featuring new creatine-boosted launches from Sportsballer and Magna, protein drinks from Kate Farms and Super Coffee, both high (7 Brew) and low (Heist) caffeine, and THC thirst quenchers from Magic Cactus and RYTHM.
The Q3 2026 Supply Chain Snapshot from Agrowgate finds beverage supply chains in a deceptively stable position. Markets have settled from some of the volatility seen earlier in the year, and overall supply remains functional, but that relative calm is masking persistent cost and availability pressures.
Collagen-infused tea maker Pretty Tasty is entering all Target locations nationwide, following rollouts with Sprouts Farmers Market and LifeTime Fitness earlier this year.
Ready-to-drink (RTD) brands are doing disproportionate work in bev-alc innovation – and the brands investing in innovation are twice as likely to grow their overall business, according to a new NIQ report.
There's new leadership at the top of Everyday Dose, though founder Jack Savage remains a key figure at the functional coffee company.
Think you know okra? You'd be surprised, as this low-calorie, wellness-oriented offering is more approachable and refreshing than expected.
Mission Craft Cocktails’ Pickle-Rita, a gag that was supposed to die on April Fools’ Day, is headed to grocery stores in September.
The non-alc category remained “healthy” but reported dollar sales growth of 3% in the two-week period ending August 8, compared with +3.5% in the four-week period, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Diageo CEO Sir Dave Lewis has refused to share publicly the number of jobs the company is cutting as part of its ongoing $1 billion restructuring effort. However, the company’s annual report released Tuesday revealed Diageo cut its workforce by more than 6% in its 2026 fiscal year (ending June 30).
The coconut water brand has landed one of the WNBA's biggest names, reflecting the company's commitment to "celebrating individuals who have the courage to be themselves."
Chicago’s CPG scene is thriving, and we got a taste of it firsthand. Fresh off our latest Taste Radio meetup, we spotlight the city’s vibrant brand community and sample a fascinating lineup of products discovered at the highly touted, unceremoniously shuttered and ultimately resurrected Foxtrot Market.