Pernod Ricard Acquires George Strait’s Codigo 1530 Tequila
Pernod Ricard announced on Monday that it had acquired a majority stake in Código 1530 Tequila, the ultra-premium tequila co-founded by country music singer George Strait.
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Essentia Founder, Former CEO Reteam for Enhanced Water Brand Yesly
After an exit to Nestlé last year, Essentia founder Ken Uptain and its former CEO Scott Miller are jumping back in the water with Yesly, a new brand of canned enhanced waters launching early next year.
Taste Radio: JAJA’s Social Strategy Is Subtle. And Highly Effective.
Maurice Tebele and Martin Hoffstein, co-founders of fast-growing, digital-centric spirits brand JAJA Tequila, explained how “subtle integration” is the key to JAJA’s effective social media strategy, the value of risque and edgy marketing, how they elicit the best out of their respective skill sets and how they found a strategic partner that is aligned with their vision for the brand.
Spirits: 8 New Fall RTD Cocktail Releases
As the colors start to change and the weather gets cooler, many RTD cocktail brands and distilleries are starting to lean into autumnal-inspired flavors. Check out this gallery for the newest releases from brands like Golden Rule, CHIDO and Misunderstood Whiskey Co.
People Moves: Richa Anand Joins Lemon Perfect as Director of Brand Marketing; Electrolit Advances in Canada
In this edition of People Moves, Lemon Perfect appoints a new Director of Brand Marketing, while Electrolit names a new commercial director for Canada. Elsewhere, Blue Triton names its new CMO.
After Establishing Online Platform, Provi Looks to the Future
After college, Taylor Katzman, CEO of Provi, joined a technology startup to help scale the company’s sales arm. When it was acquired, Katzman moved to Chicago so his wife and father-in-law could start Rhine Hall Distillery, a fruit brandy distillery.
Kroger/Albertsons Merger: “An Existential Question” Around Effects on Brands
Kroger will purchase fellow grocery retailer Albertsons in a $24.6 billion deal that has left members of the industry wondering about the long term ramifications for brands and shoppers.
Watch: Breaking Down the Bang Bankruptcy
BevNET’s edit team to unpack the news of Bang's bankruptcy filing and discuss its impact on the present and future of the energy drink giant.
This Week’s New Products: Eggo Nog and NFT Iced Tea
This week’s smattering of new products saw Nutpods and Chobani getting into the winter holiday spirit, Wize Tea making its first foray into NFTs and Manzanita celebrating Día De Los Muertos.
Laird Superfood to Shut Down Oregon Production Plant
Laird Superfood is shutting down its Sisters, Oregon production and fulfillment facility and laying off all workers at the end of this year, the company announced this week.
Can a New Crop of Rum Brands Upgrade the Spirit’s Reputation?
As demand for premium-plus tequila and whiskey continues to grow, will high-end and craft rums help boost the category? A new crop of brands and entrepreneurs offering rums that are premium flavored, sustainable, and positioned for craft cocktails are betting on it.
Taste Radio: Scaling Small? It’s Hubs’ Specialty. And, Our Take On The Bang Bankruptcy.
This episode features an interview with Marshall Rabil, the co-owner of specialty peanut brand Hubs, who spoke about the brand’s efforts to reach younger consumers and the duality of his role as a steward and modernizer of his family’s business. Also, the hosts discussed the news that Bang Energy has filed for bankruptcy and why innovative entrepreneurs are often hamstrung by their own achievements.
Smári Founder Announces Upcycled Barley Milk Brand Bygg
After closing the book on his last food and beverage venture Smári Organics, Smári Ásmundsson’s new brand has the Icelandic-born, California-based entrepreneur thinking Bygg.
PepsiCo Raises Year-End Guidance in Strong Q3 Report
PepsiCo raised its 2022 full-year organic revenue guidance to +12% in its Q3 earnings report this week, citing a strong quarterly performance bolstered by North American market share increases in snacks and sports drinks. The New York-based conglomerate surpassed analyst expectations in its quarterly report, announcing Q3 net revenue growth of 8.8% to $21.97 billion.