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In the spirits space there’s premium, and then there’s premium. Now, as the alcohol industry embraces RTD formats, pre-mixed cocktails are receiving the luxury treatment. The Gold Fashioned is available online and in select retail locations and sells for $150 per 750 mL bottle. Each bottle also comes packaged in a blue and gold box featuring details about the sourcing of each ingredient.
Halloween isn't yet upon us, but this week saw some beverage companies getting into the spirit of the holiday early by embracing of chocolate and mocha flavors (not to mention the ubiquitous pumpkin spice).
One year after the launch of its RTD sports drink line, BioSteel is drawing comparisons to one the category’s major players -- and not just because of its name. Last month, a report from Goldman Sachs Equity Research praised the Toronto-based company, calling it an “emerging disruptor in the sports drink category” that “reminds us of an early stage BodyArmor.”
E-commerce convenience delivery platform Gopuff launched in New York City this week, with the promise of delivery to New Yorkers in 30 minutes.
Amazon has welcomed more than 100,000 brands to its U.S. store so far this year, and the company has introduced a suite of new services and user tools aimed at helping those brands gain customers and increase profits. The online retailer made the announcement yesterday at its annual Accelerate 2021 sellers conference in Seattle, where it also revealed that sales by brands are up 60% year-over-year through the end of June.
In this People Moves roundup: Eternal Water taps Essentia talent, Jones Soda names new CMO amid push towards cannabis, Lemon Perfect brings on PepsiCo Water+ alum as CMO, Jennifer Yu in as Diageo’s VP of Brands and Culture and New Wave Soda Brings on J.W. Fischer as Sales VP.
The Vita Coco Company officially became a publicly traded company today when it was listed on the NASDAQ Global Select Market exchange under the letters COCO.
Craft soda maker Wild Bill’s is adding some new innovations to its wagon through a business model expansion and growing product portfolio which includes seasonal soda launches, a low sugar line, and a variety of new snacks and sauces.
Clean energy drink brand X2 Performance announced today it has partnered with Anheuser-Busch InBev’s AB ONE distribution network to expand its presence in the California market. Based in New Jersey, X2 makes a line of NSF Certified for Sport energy drinks containing antioxidants and electrolytes.
All channel beverage sales have remained strong this month, despite an ongoing volume shift towards the on-premise channel. According to an analysis by Goldman Sachs Equity Research of Nielsen sales data for the period ending October 9, non-alcoholic drinks were up 12.9% in the two-week period while total dollar sales grew 22.6% in the period on a two-year stacked basis.
Coffee roaster and retailer La Colombe is expanding its partnership with Whole Foods Market this fall, which will include the opening of two La Colombe-owned and operated “Friends of Whole Foods Market” flagship locations in Texas and New York City.
Seeking to expand operations and fund new marketing initiatives, Humm Kombucha announced today that it has opened an $8 million line of credit with Naturally Gerber Finance. In a press release, the Oregon-based kombucha brand said it intends to use the credit to hire new staff, purchase machinery and “fund large-scale retail programs and marketing initiatives.”
Sustainability-focused food trends such as ultra-urban farming and regeneratively-grown grains were among the top picks in this year’s edition of Whole Foods’s Top 10 Food Trends list, released yesterday. For the first time, in conjunction with the announcement, the retailer is offering a 10-item sample box highlighting a product from each trend
NuttZo founder/CEO Danielle LiVolsi recalled the creative ways that she won over the nut butter and snack brand’s first retail buyers, why she adheres to the Nordstrom model of customer service and why she has consistently turned down outside investment. We also sat down with Kun Yang, the co-founder/CEO of cactus water brand Pricklee, who discussed the impact of localized social marketing.