Misfit Juicery was built on the premise of combatting food waste by using oddly shaped, bruised or blemished produce in cold-pressed juices. But it’s not a juice company -- at least that’s how co-founders Ann Yang and Phil Wong see it.
Big Geyser COO Jerry Reda said the company will carry a new 12 oz. line of ready-to-drink Silk almond milks and cashew milks, as well as Stok, WhiteWave’s new three-SKU line of shelf-stable cold-brew coffee.
Equity and investment crowdfunding platform CircleUp and venture capital firm the Collaborative Fund announced the launch of Collab+Consumer, a new fund on CircleUp for early-stage, mission-driven companies. The fund, which totals $10 million, will invest $500,000 to $3 million per company.
According to Courthouse News, the energy drink giant has asked a federal appeals court to reverse a decision to allow the case to be tried in state court, arguing that it should be resolved on the federal level.
In the month since Natural Products Expo West closed, food and beverage companies have announced millions of dollars’ worth of investment, from strategic investment in companies like Juicero and Body Armor to advanced funding rounds in brands like Perky Jerky and Health Ade.
As part of VEB’s senior leadership team, Messina played a critical role identifying emerging trends and investment opportunities for VEB, whose primary objective is to find and nurture the next generation of billion-dollar brands. for Coke.
Coconut water has seen a surge of innovation of late with brands pushing the category into previously unchartered territories via new products, packaging choices and processing methods.
The purchase brings a high-touch set of account managers who foster the growth of mid-sized businesses into a brokerage and sales strategy firm that deals with the largest companies in the world.
AdWeek spoke with Pepsi’s vice president of marketing Chad Stubbs, who said the brand was “inspired by the mixology craze” and could serve “as a perfect standalone beverage or a perfect compliment to cocktails.”
The “Cold Pressure Verified” program establishes a set of criteria for implementation of HPP, a non-thermal safety method that uses high pressure to preserve packaged foods and beverages. Participating companies will be able to use a Cold Pressure Verified seal on labels and other marketing material.
The brand is currently making its debut at 33 stores in the grocer’s northeast region, where it retails for $4.99 per 12 oz. bottle.
Documents obtained by BevNET indicate that Steaz has retained the services of First Beverage Financial, the investment banking arm of First Beverage Group, who have sought a $30 million minimum bid to acquire the company.
Runa co-founder and president Tyler Gage said the company intends allocate its new funds through strengthening its consumer marketing efforts, a component of which will be putting Runa’s new investors to work.
A first time exhibitor at Natural Products Expo West, Koa markets a uniquely formulated zero-calorie, juice-based beverage that it calls “olakino.” In the above video, Koa CEO Adam Louras speaks with BevNET about the company's approach to innovation and new product development. He also discusses Koa’s distribution goals for 2016, and the addition of beverage industry veteran Ken Sadowsky as an advisor.
