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Video: Brand Owners Discuss Rapid Evolution of Cocktail Mixer Category

In the following videos, we take a deeper dive into the fast-growing segment, having queried brand owners and company executives at the recently held 2015 Summer Fancy Food Show — including Powell & Mahoney co-founder Mark Mahoney, Jim Pickett, the co-founder of Pickett’s Ginger Beer, Q Drinks founder Jordan Silbert, Owl’s Brew co-founder Maria Littlefield, among several others — about the continued development of bottled cocktail mixers.

Q&A: Fire Cider Co-Founder Talks Trademark Battle, Responds to Critics

Following the publication of our article that examined the on-going battle between Shire City Herbals and organizers of a campaign called “Free Fire Cider,” Amy Huebner, a co-founder of Shire City, contacted BevNET to discuss the history of the quarrel and her company’s approach to resolving the dispute.

Video: Cutting-Edge Trends Continue to Emerge at Fancy Food Show

As part of a discussion about the three-day event, BevNET CEO John Craven noted that "the types of products really evolved," at the Fancy Food Show to that point that beverages "you'd see at the Natural Products Expo has really bled into this show."

Summer Fancy Food Show 2015 Recap

Ready-to-drink gazpachos, cocktail mixers, and beverages utilizing high pressure processing made their presence felt at the Jacob Javits Center.

Temple Turmeric Has Mainstream Aim for New “Super Lights” Line

Described as “fully-functional thirst-quenchers,” Temple Turmeric Super Lights are designed to attract a broader base of consumers as compared to those of the brand’s flagship line. The beverages launched as part of Kroger's “Taste of Tomorrow” program, a set of emerging beverages promoted within the grocer’s Fred Meyer and Ralph’s stores.

Icelandic Glacial Goes into Glass and Sparkling

Available in a 330 mL and 750 mL glass packaging, the new product arrives as the company looks to further its presence within high end restaurants, hotels and other on premise customers.

Will Holsworth Steps Up as President of Sambazon

Formerly the chief customer officer and executive vice president of global strategy at Cytosport, Holsworth will also bring eight years of experience at PepsiCo to his new role at Sambazon.

Bottled Water Recall Sees 14 Brands Pulled Off Shelves

In a statement released Monday, Niagara Bottling reported that no E. coli contamination had been detected in any of its products and that the decision to issue the voluntary recall was done “in an abundance of caution and in the interests of consumer safety.”

Merchandising: Basemakers Strategy Fleshed Out, Includes Repsly

The key, Baumann said, is to offer high-quality merchandising upgrades for brands based on their promotional schedules, so that when Basemaker representatives hit the stores, they are able to build attractive end-cap displays to draw attention to the products.