Headlines

Taste Radio: ‘Shameless’ CPG: Why William H. Macy Is All In On Woody Creek

When Oscar-nominated actor William H. Macy joined Woody Creek Distillers, it wasn’t a Hollywood deal – it was a neighborhood one. In this episode, he and award-winning bartender Sean Kenyon discuss how Woody Creek evolved from a small-town operation into a nationally respected brand, all while staying true to its roots: crafting world-class spirits at accessible prices.

Nutrabolt Takes Majority Stake in Bloom Nutrition

Nutrabolt has taken a majority stake in Bloom Nutrition, positioning the parent company as a major platform across wellness CPG categories, including energy drinks and powdered supplements.

Jumex Embraces Sports with Hydrolit +Advance Launch, UTSA Partnership

Mexican juice brand Jumex, a subsidiary of Vilore Foods, is embracing functional hydration with its latest line launch: Jumex Hydrolit +Advance. The Hydrolit +Advance line is available in Berries, Mango, Fruit Punch and Orange flavors in 15.5 oz. bottles.

TÖST Adds $1M, Expands DSD Network

TÖST added over $1 million in bridge round funding as the brand grows its DSD network and targets on-premise retail with its new RTD canned format.

Taste Radio: Niche To National. The Brands Finding A Better Way To Scale.

From college campuses to cannabis aisles, this episode explores how emerging CPG brands are carving out space in crowded categories. The hosts unpack Better Sour’s rapid retail expansion – including an exclusive Sprouts flavor – while also spotlighting Toom’s strategic refresh that helped turn a niche garlic dip into a national brand. Plus, the challenges of adaptogen overload.

Flow Water May Be ‘Wound-Down’, Co-Packing to Continue [Updated]

Canadian drinks company Flow Beverage Corp., maker of Flow Water, has entered a support agreement with its foreclosing creditors to transfer ownership of the business and its assets, with plans for the business to eventually be “wound-down.”

New Products: RTDs Take A Backseat As MUD\WTR, Cometeer & Atomo Flex Formats

This week's gallery features a range of non-RTD releases, including MUD\WTR's take on PSL, Atomo's latest attempt to crack the bean-free coffee category, a new functional supplement from Evie Beauty Fuel, and Poppi's next round of drinks for drive-through beverage shop HTEAO.