Starbucks Continues Protein Push with New RTDs
Roughly five months after beefing up its in-store menus with protein-forward handcrafted beverages, Starbucks is doubling down on the protein coffee trend with new bottled beverages.
Headlines
Zevia Points to ‘Strategic Pillars’ for 2025 Earnings Turnaround
Better-for-you soda brand Zevia touted a transformative performance turnaround in its full year and Q4 2025 earnings report this week, as the company posted a return to growth with net sales surpassing $161.3 million.
As Private Label Spirits Come For Shelf Space, Some Distillers Get On Board
Private label products saw a banner year in 2025, with spirits ranking as one of the top growing categories. As some distillers aim to take advantage of the opportunity, will brands feel the squeeze?
Celsius: FY2026 A ‘Defining Year’ As It Builds Modern Energy Portfolio
Celsius ended 2025 with record annual revenue as it completes the integration of Alani Nu and Rockstar into its “modern energy platform.”
Primo Brands: ‘Most Complex’ Rounds of Integration Complete, Q4 Net Sales +11.2%
Roughly 15 months post-merger, Primo Brands – the entity formed through the consolidation of Primo Water Corporation and an affiliate of BlueTriton Brands – claims the “most complex rounds” of integration are complete.
Reviews: Showdown of the Shirleys, With Stiller’s & Just Call Me Shirley
The Shirley Temple revival is in full effect in this week's reviews, featuring a taste of two new releases from Just Call Me Shirley and Stiller's.
Young Americans Trade Drinking At Home For Socializing, Fitness
Younger Americans aren't just drinking less – they're funneling their social spending into fitness rather than alcohol, according to a new report from the Bank of America Institute.
Distribution: Protein Pop Pushes into Costco with Plus Line
Rise Wellness is extending its Protein Pop line with Protein Pop Plus, launching in 607 Costco locations across the country this month; Better-for-you brand Zevia has unveiled upgraded packaging across its product lines, with new flavors rolling out into Walmart.
Boston Beer To Focus on Teas and RTDs in 2026
Boston Beer’s vodka-based hard tea brand Sun Cruiser “firmly established itself” in 2025, its first year with national distribution after a test launch in 2024, and recorded more than 300% YoY growth,
Nixie Launches New Flavors, DSD As Soda Is Ready to ‘Run’
After a hot start in sparkling, Nixie knows where it's going next.
Tractor Beverage Names New CRO; Retail Expansion In Sight
Tractor Beverage Company is looking to speed up “disciplined expansion” from foodservice to traditional retail accounts with the appointment of John Murphy as Chief Revenue Officer.
The Unconventional Channels Where Adult Non-Alc Is Taking Off
From yoga studios to luxury fashion houses to corporate campuses, a diverse ecosystem of alternative channels has quietly emerged as a small but meaningful growth opportunity for adult non-alcoholic (ANA) drinks – and mostly through organic discovery.
KDP Updates Prices Structuring for JDE Peet’s Deal, Gamgort to Leave Board
Keurig Dr Pepper (KDP) issued an updated financing plan for its proposed acquisition of coffee giant JDE Peet’s, adding an additional $1.5 billion in equity capital and dropping consideration of a partial IPO for its beverage business as it closes in on finalizing the deal in early April.
Health-Ade Gains Fueling Generous Brands Portfolio Growth
The kombucha brand is making major strides in discount and travel retailers, while Bolthouse Farms is getting new on-trend product innovation.