Newswire

Superfood Baobab Beverage Maker, Tabaldi, Launches in DC

Tabaldi Juice Co. was founded with one simple goal in mind: make baobab-infused juice available to residents of the DC area and beyond. Mo saw a growing market of health-conscious consumers in the United States and knew that his baobab juice would be popular. With a background in business administration, Mo got to work.

Jones Soda Brings Animated Zoltar Fortunes To Augmented Reality Labels

Jones Soda Co., the original craft soda known for its unconventional flavors and user-designed label artwork, announced a new series of augmented reality (“AR”) labels featuring the widely recognized fortune teller character Zoltar reading humorous fortunes in short videos triggered by the Jones Soda app and a phone camera.

Kill Cliff Announcing New CCO

Kill Cliff, the World’s best-selling and best-tasting clean energy drink, announced Todd Thomason as Chief Customer Officer. Thomason is poised to catapult Kill Cliff’s unprecedented growth in the clean energy and CBD space, following his years of success growing Fortune 50 and startup beverage brands.

MTN DEW To Award $200,000 In Outdoor Grants To Protect And Preserve The Heartland

MTN DEW announces the launch of Outdoor Grants, an initiative to award $200,000 to nonprofit organizations that champion the great outdoors. Through the program, MTN DEW will provide 40 $5,000 grants to community organizations across the U.S. who have faced funding and volunteer participation challenges due to the ongoing pandemic.

DreamPak Injects Innovation Into Water Enhancer Category

Despite the explosive growth of the ‘water enhancer’ category (grew by 31% to $410 million in trailing 52 weeks, according to IRi) there has been a noticeable lack of innovation compared to powdered mixes and ready-to-drink beverages.

Upcycled Foods Company Take Two Appoints New Head of Marketing

Take Two, an upcycled foods company, is thrilled to announce the hire of Holly Hurley Feather as Head of Marketing. Most recently, Holly consulted for the Sonicare Brand at Philips, where she led the rebrand of the Protective Clean line and the launch of Philips One.

Monster Energy Introduces New Monster Reserve

Monster Energy has developed a line extension like no other with the creation of Monster Reserve and their new crafted flavors, White Pineapple and Watermelon.